Creator Manager - Influencer Projects (all genders)

Zalando GmbH; Berlin; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

27 days holiday + up to 30 days

Employee shares programme

Health and wellbeing options

Pension scheme

Discounts on Zalando products

Zusammenfassung

Zalando GmbH is seeking a Creator Manager - Influencer Projects to independently handle high-impact influencer campaigns for our brand partners. You will develop concepts, manage end-to-end delivery, and collaborate with creators across fashion, beauty, and lifestyle to produce diverse, inclusive content native to social platforms.

You will drive performance insights and optimize campaigns for impact. You will also shape operational frameworks, manage relationships with brands and agencies, and

Qualifikationen

• 5+ years of relevant work experience within influencer marketing, digital PR, fashion, or B2B brand marketing in a fast-paced environment.
• Portfolio of creator/agency contacts and ability to manage diverse talent relationships across fashion, beauty, and lifestyle niches.
• Exceptional relationship-building and stakeholder management with experience pitching to or executing campaigns for external B2B brand clients.

Aufgaben

• Own end-to-end influencer projects for Zalando's brand partners with concepts, strategy, timelines, and cross-functional collaboration.
• Lead complex campaigns, coordinating with creators, external brands, and internal teams to deliver high-impact content.
• Shape creator management processes, including contracting, compensation models, tracking links, and tooling feedback for scale.

Jobbeschreibung

Join Zalando’s Creator Marketing team as a Creator Manager - Influencer Projects and help change influencer marketing as you know it. We'll do this by building a community of creators from all walks of life who are excited to create content that tells stories of diversity, inclusivity, self-expression, and sustainability through fashion.

As a Creator Manager, it’ll be your job to independently handle high-impact influencer projects on behalf of our brand partners. You’ll come up with concepts and strategy for campaigns that include social media and onsite deliverables., After approval from our brand partners you’ll own the end to end process and work with the diverse creators who can deliver the required content for the partner.. You’ll be a social-first native on Instagram and TikTok, deeply understanding the type of content that connects on these channels to ensure our output is always high-impact. Crucially, you bring strong, hands‑on experience in day‑to‑day project and creator management, knowing exactly how to successfully collaborate with brands, agencies and influencers.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Manage Key Creator Relationships: Own the end-to-end strategic relationship for a diverse, cross-category portfolio of creators across various tiers. You will ensure bespoke management that drives strategic brand‑building, audience growth, and repeatable performance for our brand partners. You will act as an internal expert on diverse creator selection (championing inclusivity, self‑expression, and sustainability) for complex B2B influencer projects.
• Complex Project Leadership: Lead and execute complex, cross-functional influencer projects and campaigns on behalf of a wide variety of Zalando's brand partners. You will develop a strategy, creative concepts and project plans, manage timelines, align senior stakeholders (including external brand contacts and internal marketing teams), and ensure successful end-to-end delivery.
• Drive Operational Excellence & Frameworks: Actively shape and implement our core creator management processes for brand‑funded campaigns. While you will handle necessary operational topics (contracting, compensation models, tracking links) for your portfolio, your focus will be on identifying operational inefficiencies, testing new tooling, and providing actionable feedback to product and tech teams to scale the B2B influencer program.
• Elevate the Creator Experience & Toolsets: Act as a trusted partner and primary point of contact, making talent feel like a true part of the Zalando family. You will be the expert on Zalando’s creator toolsets, helping your diverse roster strategically leverage them to grow and monetize their audience. Gather frontline feedback to inform wider strategic initiatives.
• Execute Content Strategy & Trend Integration: Translate platform trends (e.g., viral fashion moments, styling transitions, sustainability trends) and consumer behavior into actionable briefs for your creators that hit brand partner goals. Ensure the content produced champions diversity and self‑expression, is culturally relevant, native to TikTok and Instagram, and highly engaging, collaborating closely with external brands and Paid Media teams.
• Analyse Performance & Run Engagement Testing: Leverage insights from multiple data sources and affiliate tracking to report on your portfolio's performance against brand partner KPIs. You will independently execute structured content engagement tests to validate what resonates best with our diverse audience and turn those insights into wider campaign optimizations.

You bring 5+ years of relevant work experience within influencer marketing, digital PR, fashion, or B2B brand marketing in a fast-paced environment.

You have a portfolio of contacts in the creator and agency space and are able to manage diverse talent relationships across multiple fashion, beauty, and lifestyle niches.

You have exceptional relationship‑building and stakeholder management skills, with the ability to build trust, align diverse interests, and seamlessly manage relationships across internal teams, brand partners, and talent (experience pitching to or executing campaigns for external B2B brand clients is a strong plus).

You have a deep understanding of regional creator landscapes and market‑specific needs across all Zalando markets, and are comfortable collaborating closely with different local marketing teams.

You have a deep understanding of the creator economy, possess an analytical eye for great content, and have hands‑on experience managing diverse creator portfolios.

You have a strong understanding of social platforms and are comfortable adapting to new front‑end and back‑end creator tools.

You have a proven track record of independently leading complex projects, collaborating with cross‑functional teams, and working directly with brands or agencies.

You excel at translating data into actionable insights and are comfortable running engagement tests and post-campaign optimizations.

You have exceptional organizational and coordination skills, with keen attention to detail to ensure campaigns are completed on time and in full.

You are an articulate communicator who can confidently engage stakeholders and negotiate with creators or talent agencies (fluency in English is required; additional languages are a plus).

You possess a growth mindset, enjoy mentoring junior team members, and have a deep passion for driving diversity, inclusivity, and sustainability through fashion.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full‑time employees (+1 day for every calendar year up to 30 days)
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Family support, including counselling and dedicated services for parents and carers
• Company pension scheme
• Employee shares programme
• Health and wellbeing options, including Wellhub
• Mental health support and coaching
• Development through our training platform and biannual peer‑to‑peer review
• 2 paid volunteering days a year

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.