Copywriter Specialist

World Food Programme; Berlin; Vor Ort; EUR 40.000 - 60.000; Teilzeit

Zusammenfassung

World Food Programme is seeking a Copywriter Specialist for ShareTheMeal in Berlin. You will craft engaging copy for app, web, and CRM, ensuring consistency with brand guidelines and driving engagement.

Collaboration with marketing and partnerships teams is essential to create high-performing campaigns and assets. The role requires 3–5 years in digital content production, strong writing skills, and experience with tools like Word, PowerPoint, Excel, Figma, or Jira.

Qualifikationen

• University degree in Communications, Marketing, International Development, or related field.
• 3–5 years of relevant experience in digital content, copywriting, or communications.
• Strong writing, conceptualization, and content-creation skills.
• Experience with mobile app content is a plus.

Aufgaben

• Develop compelling copy and creative concepts for ShareTheMeal across app, web, paid ads, and CRM.
• Proofread and ensure consistency with brand guidelines.
• Collaborate with Marketing to produce engaging video/photo content and run creative tests.
• Create assets for corporate partners and co-branded campaigns.
• Use data to optimize impact and measure quality of content.

Kenntnisse

Strong writing skills

Creative ideation

Content planning

Storytelling

Ausbildung

Communications/Marketing degree

Tools

Word

PowerPoint

Excel

Figma

Jira

Jobbeschreibung

DEADLINE FOR APPLICATIONS

19 September 2026-23:59-GMT+01:00 Central European Time (Berlin)

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP’s values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP?

• WFP is a 2020 Nobel Peace Prize Laureate.
• WFP offers a highly inclusive, diverse, and multicultural working environment.
• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Copywriter Specialist, ShareTheMeal
UNIT/DIVISION: Private Partnerships (PSP)
DUTY STATION: Berlin, Germany
CONTRACT TYPE: Short-Term, Regular Consultant Level 1
DURATION: 11 months
WORK SCHEDULE: Full time, Monday to Friday
LINE MANAGER/SUPERVISOR: Head of Content for ShareTheMeal

ORGANIZATIONAL CONTEXT

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. Serving as a broker between WFP and the private sector, WFP’s Private Partnerships and Fundraising Division (PSP) strives to mobilize funding, technical assistance, innovative solutions and visibility and awareness to help WFP fulfil its mission, while offering companies and the wider public the opportunity to contribute to a world with zero hunger.
ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP’s Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger.
ShareTheMeal currently has more than 9.3 million users worldwide, who have shared more than 160 million meals (US$ 100 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long‑term relationship with each supporter.

PURPOSE OF THE ASSIGNMENT

The position is part of the Creatives team within ShareTheMeal and will develop engaging content and creatives for different channels including paid, CRM, mobile app and web.

ACCOUNTABILITIES / RESPONSIBILITIES

• 1. Develop compelling copy and creative concepts for the ShareTheMeal brand and fundraising campaigns for the app, web, paid advertising and CRM, ensuring alignment with strategic goals and audience insights
• 2. Proofread copy and review content created by the Creatives and Marketing teams to ensure consistency in style, TOV and brand guidelines
• 3. Work closely with the Marketing team to create engaging, high-performing video and photo content for paid advertising campaigns across digital channels, continually assessing performance and developing new creative tests to run
• 4. Collaborate with the Partnerships team to develop custom creative assets for corporate and institutional partners, tailored to campaign needs and co-branded initiatives
• Use data and research to continually optimize the impact of ShareTheMeal’s content and creatives and explore ways to quantify and measure the quality to meet business goals
• 6. Support other workstreams as needed

DELIVERABLES AT THE END OF THE CONTRACT

• Created effective content for ShareTheMeal, improving engagement and conversion through ongoing optimization
  -Contributed to content strategy and content standards

QUALIFICATIONS AND EXPERIENCE REQUIRED

Education

• University degree in Communications, Marketing, International Development, International Relations, Political Science, or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.

Work history

• 3 to 5 years of relevant experience, preferably in digital content production, copywriting, communications, journalism or similar. Experience creating content for a mobile app is an advantage.

Hard skills

• Strong writing skills and ability to conceptualize creative ideas
• Essential computer skills in Microsoft Office applications: proficiency in Word, PowerPoint and Excel; experience with tools such as Figma and Jira is a plus
• Proven ability to conceptualize, plan, manage, develop and monitor processes
• Excellent understanding of global issues and an ability to translate an Organisation’s mission

Soft skills

• Outstanding analytical, negotiation and advocacy skills
• Strong interpersonal skills and the ability to cultivate relationships and influence senior decision-makers
• Highly organized with exceptional planning and problem-solving skills
• Ability to handle multiple tasks within deadlines and deliver on commitments
• Work effectively in a multi-cultural environment and international organization
• Understanding or appreciation for working in a large, complex, hierarchical, decentralised and geographically dispersed organisation
• Uses tact and courtesy to give and receive information with a variety of individuals (people oriented)
• Motivated team spirit and contributed to an inclusive and sound working environment (team player)
• Highly adaptable to change and comfortable dealing with ambiguity, stress and competing demands with grace and humor

Language(s)

• Excellent command of spoken and written English
• Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish).

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact: [e-mail]

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.