Brand Lead, Skeletal Conditions Germany

BioMarin Pharmaceutical; Deutschland; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

BioMarin Pharmaceutical in Germany seeks a Brand Lead for Skeletal Conditions based in Frankfurt, with a hybrid schedule requiring two days onsite. The role reports to the Country Head, Skeletal Conditions and focuses on translating market research into actionable brand strategies.

You will analyze market dynamics, build cross-functional partnerships, and drive initiatives to expand patient access and awareness while maintaining cohesive messaging across Germany.

Aufgaben

• Lead the German Marketing workstream for Skeletal Conditions BU.
• Ensure strategic alignment between German marketing and BU marketing.
• Develop initiatives to generate brand demand in Germany.
• Lead discussions at brand team meetings with cross-functional input.
• Develop promotional materials (panels, leave behinds, rep triggered emails) with brand team.
• Collaborate with Medical Affairs, Value, Access, and Strategic Pricing and Portfolio Strategy to develop a cohesive, insights-driven brand strategy for Germany.
• Deliver consistent branding, positioning, and messaging platforms across Germany.
• Develop, track, assess and align organization around key brand performance metrics.
• Leverage market knowledge for forecasting and strategic planning.

Jobbeschreibung

Description

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best - people with the right technical expertise and a relentless drive to solve real problems - and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we've produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

About Commercial

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin's commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

Brand Lead, Skeletal Conditions

Frankfurt (Hybrid role 2 days per week onsite)

Closing Date: 11th September 2026

The position is based hybrid, with regular touchpoints in the Frankfurt Office, within BioMarin Commercial Organization and reporting directly to the Country Head, Skeletal Conditions Business Unit.

That role is responsible for leveraging market research and analytics critical to direct brand strategies and optimizing market development plan and tactics. Analyzes complex problems and situations, provides logical recommendations, and leads any required action planning. Accountable for successful management of projects with an ability to push a project to completion. Responsible for establishing superior working relationships with Key Opinion Leaders, involved in Physician Disease Education Programs /Activities.

The role will have high visibility and clear accountability for transformational projects aimed at supporting the goal of allowing broader access to care, in co-ordination with Medical, Public Affairs, Government and Access Departments at BioMarin. The role will represent Germany in the newly established Global Integrated Brand Teams. Cross functional activities may include disease awareness campaigns, screening initiatives and information about linkage to care.

Responsibilities include :

• Lead the German Marketing workstream for Skeletal Conditions BU, instilling a high sense of accountability and performance within the team while role modeling a growth mindset

• Lead the collaboration between the in-country Marketing and the Skeletal Conditions BU Marketing ensuring strategic alignment that can support and address market opportunities and challenges

• Partner with the German team to develop and shape initiatives which could help generate brand demand

• Play a key role in supporting and leading discussions at brand team meetings regarding initiatives that require cross functional feedback

• Work closely with brand team members to develop and execute derivative promotional materials (e.g., panels, leave behinds, rep triggered emails)

• Collaborate with key cross-functional partners such as Medical Affairs, Value, Access and Strategic Pricing and Pipeline & Portfolio Strategy to develop a cohesive, insights-driven brand strategy and meeting the needs of the German market, balancing both near-term and long- term priorities

• Deliver & ensure consistent branding, positioning, and messaging platforms across Germany

• Develop, track, assess and align organization around key brand performance metrics

• Leverage knowledge of the current and future market to provide insights for forecasting, strategic and corporate planning

Knowledge, Experience