Youtube Specialist

ONErpm; Puerto Bogotá; On-site; COP 76,431,000 - 133,754,000; Full time

Job summary

ONErpm, a music solutions company, seeks a Youtube Specialist in Bogotá, Colombia. You will conduct market research, develop growth strategies, and execute data-driven campaigns to expand reach on YouTube and other video platforms.

Join a global team leveraging Shorts, Community tab, playlists, and Content ID to maximize engagement and monetization. Strong English (C1) and 3+ years in channel marketing are required.

Qualifications

• Minimum of 3 years of experience in channel management or related roles.
• English at least C1 level.
• Proven track record of success in developing and executing digital marketing campaigns.
• Demonstrated ability to interpret and understand the music streaming landscape and YouTube ecosystem.
• Strong data-driven decision-making abilities.
• Solid project management and organizational skills.
• Excellent communication and interpersonal skills with cross-functional collaboration.

Responsibilities

• Conduct market research and analysis of the music streaming landscape and YouTube ecosystem.
• Develop and implement a comprehensive YouTube growth strategy.
• Create and execute data-driven campaigns to boost user acquisition, engagement, and conversions.
• Analyze performance metrics to identify optimization opportunities.
• Consolidate performance reports to guide continuous improvement initiatives.
• Evaluate channel growth and monetization potential for the MCN.
• Leverage YouTube features such as Shorts, Community tab, playlists, Content ID, and Lives.
• Formulate video-focused sales plans with the A&R team.
• Provide end-to-end strategic support to the video team.
• Stay updated on trends in music streaming and YouTube ecosystem.
• Collaborate with Marketing, Content, Operations, and A&R teams.

Skills

Channel management

Digital marketing

Data-driven decisions

Cross-functional collaboration

Project management

Tools

YouTube Analytics

Shorts

Community tab

Playlists

Content ID

Live streams

Job description

We are ONErpm, a music solutions company for artists and content creators at any stage of their careers. With a global footprint, proprietary technology, genre-specialized marketing teams, and extensive promotional expertise, we deliver business solutions to artists, labels, and content creators around the world.

We are currently seeking a Youtube Specialist.

As part of the ONErpm team, you will have the opportunity to work closely with a talented group of professionals, connect with new people, and explore fresh creative proposals.

In this role, you will be responsible for:

• Market Research & Analysis: Conducting thorough market research and analysis of the music streaming landscape and YouTube ecosystem, including user trends, platform features, and competitor activity
• Strategy Development: Developing and implementing a comprehensive YouTube growth strategy aligned with core business objectives.
• Campaign Execution: Creating and executing data-driven campaigns to boost user acquisition, engagement, and conversions across YouTube and other video streaming platforms.
• Performance Optimization: Analyzing platform and channel performance metrics to identify potential areas for optimization.
• Reporting & Insights: Consolidating performance reports related to implemented marketing strategies to guide and inform continuous improvement initiatives.
• Monetization & Growth: Evaluating channel growth and evolution to maximize revenue generation for our YouTube Multi-Channel Network (MCN).
• Feature Utilization: Strategically leveraging YouTube tools and features, including Shorts, the Community tab, playlists, Content ID, Lives, and more.
• Sales Planning: Formulating video-focused sales plans in close collaboration with the A&R team.
• Strategic Support: Providing end-to-end support to the video team regarding strategic frameworks for assigned priority projects.
• Industry Awareness: Staying up to date with the latest trends, innovations, and developments in the music streaming industry and YouTube ecosystem.
• Cross-Functional Collaboration: Partnering with internal teams (e.g., Marketing, Content, Operations, A&R) to ensure a cohesive strategy across all channels.

Requirements:

• Minimum of 3 years of experience in channel management or related roles.
• English C1.
• Proven track record of success in developing and executing digital marketing campaigns.
• Demonstrated ability to interpret and understand the music streaming landscape and YouTube ecosystem.
• Strong data-driven decision-making abilities.
• Solid project management and organizational skills.
• Excellent communication and interpersonal skills, with a proven ability to collaborate effectively across cross-functional teams.
• Genuine passion for music paired with a deep understanding of YouTube and similar video streaming platforms.
• Proactive mindset with the ability to propose and execute strategic initiatives.

Location: Bogotá, Colombia (Chapinero, Calle 77).

Ready to join our team?