VP of Marketing

Stylere; Estados Unidos; A distancia; COP 80.000.000 - 120.000.000; A tiempo parcial

Descripción de la vacante

A dynamic fashion technology company in Colombia seeks a Fractional VP of Marketing to lead marketing strategies, drive user acquisition, and shape growth. Ideal candidates have over 7 years of marketing experience, strong expertise in digital marketing, and a proven track record in high-growth environments. The role offers significant equity opportunities, flexibility, and the chance to collaborate directly with leadership.

Servicios

Equity opportunity

Flexible work structure

High impact role

Formación

• 7+ years of marketing experience with 3+ years in senior or VP-level roles.
• Proven success in growing consumer apps or platforms.
• Deep expertise in social media marketing and SEO/SEM.

Responsabilidades

• Develop and execute social media strategy to drive engagement.
• Design multi-channel campaigns to attract qualified traffic.
• Craft marketing roadmaps aligned with company objectives.

Conocimientos

Marketing strategy development

User acquisition

SEO/SEM

Social media marketing

Data analysis

Descripción del empleo

Style.re is transforming fashion retail through AI-powered last-mile logistics and curbside pickup. We're building the future of seamless store-to-door experiences, combining cutting-edge technology with strategic retail partnerships. As we scale, we're seeking a strategic marketing leader to accelerate our growth trajectory.

The Opportunity

We're looking for a hands-on Fractional VP of Marketing who thrives at the intersection of strategy and execution. This isn't just about posting content—it's about architecting growth. You'll own our digital presence, drive measurable user acquisition, and build marketing systems that scale.

This role is ideal for a seasoned marketing executive who wants the flexibility of fractional work while making a significant impact on a high-growth startup.

What You'll Own

Brand & Content Leadership

• Develop and execute our social media strategy across platforms, maintaining a compelling daily presence that drives engagement and brand affinity
• Create content frameworks that can scale beyond individual posts—building systems, not just tactics

Growth & Acquisition

• Design and implement multi-channel campaigns that drive qualified traffic to our web and mobile platforms
• Build and optimize conversion funnels that turn visitors into active users
• Own user acquisition metrics and CAC targets, with accountability for hitting growth milestones

Strategic Marketing Operations

• Craft comprehensive marketing roadmaps aligned with company growth objectives and product launches
• Establish data-driven feedback loops—track, analyze, and iterate on campaign performance
• Implement SEO strategies that increase organic discoverability and reduce acquisition costs
• Collaborate with leadership on go-to-market strategies and positioning

Performance & Analytics

• Define KPIs and build dashboards that provide actionable insights
• Run experiments, analyze results, and rapidly scale what works
• Present regular performance updates and strategic recommendations to leadership

What You Bring

Required:

• 7+ years of marketing experience with 3+ years in senior or VP-level roles
• Proven success growing consumer apps or platforms with measurable user acquisition and engagement metrics
• Deep expertise in social media marketing, SEO/SEM, and conversion rate optimization
• Track record of building marketing strategies from the ground up in startup or high-growth environments
• Strong analytical mindset—comfortable with data, A/B testing, and performance marketing tools
• Experience managing marketing budgets and optimizing for ROI

Bonus Points:

• Previous experience in e-commerce, fashion, logistics, or marketplace platforms
• Comfort working in fractional or advisory capacities
• Background in growth hacking or product-led growth strategies
• Familiarity with AI tools and automation in marketing workflows

Personal Attributes:

• Entrepreneurial spirit with an ownership mentality
• Agile and resourceful—able to achieve significant impact with lean resources
• Excellent communicator who can rally teams and influence stakeholders
• Excited by the prospect of equity upside and building something transformative

Why Join Style.re

High Impact: Shape marketing strategy from the ground up at a pivotal growth stage

Equity Opportunity: Meaningful equity package that rewards your contribution to our success

Flexibility: Fractional structure designed for work-life balance without sacrificing impact

Innovation: Work with AI-powered technology that's reshaping an industry

Collaboration: Partner directly with founders and leadership team