Vice President – Head of Digital Strategy

WOM Colombia; Bogotá; Presencial; COP 120.000.000 - 200.000.000; Jornada completa

Descripción de la vacante

A leading telecom company in Bogotá is seeking a Vice President – Head of Digital Strategy to define and execute a comprehensive digital vision. The ideal candidate will have over 10 years of experience in digital strategy and transformation, specifically within telecom or fintech sectors. This role requires a visionary leader with strong analytical skills, proven success in building digital strategies, and the ability to communicate effectively in both English and Spanish.

Formación

• 10+ years of experience in Digital Strategy, preferably in telecom or fintech.
• Strong track record of leading digital transformation initiatives.
• Exceptional communication and stakeholder management skills.

Responsabilidades

• Define and execute end-to-end digital vision and strategy.
• Lead transformation into a digital-first telecom operator.
• Drive customer acquisition and retention through innovative strategies.

Conocimientos

Digital Strategy

Growth Marketing

Digital Transformation

Customer Lifecycle Management

AI Knowledge

CRM Skills

Bilingual (English and Spanish)

Descripción del empleo

ROLE PURPOSE

The Vice President – Head of Digital Strategy will be responsible for defining and executing the company's end-to-end digital vision. As a key member of the executive leadership team, this role will lead the transformation of the organization into a digital-first telecom operator, driving customer acquisition, engagement, and retention through innovative digital strategies. This position requires a visionary leader with a proven track record in building digital growth engines, reducing customer acquisition costs (CAC), and delivering sustainable value through data-driven decision making.

QUALIFICATIONS AND EXPERIENCE

• 10+ years of progressive experience in Digital Strategy, Growth Marketing, or Transformation, preferably in telecom, fintech, or large-scale consumer businesses.
• Proven track record in leading digital transformation at scale.
• Deep expertise in digital marketing, funnel optimization, and customer lifecycle management.
• Demonstrated success in reducing CAC while scaling digital channels.
• Strong knowledge of AI, marketing automation, CRM, and analytics platforms.
• Executive leadership experience with direct exposure to shareholders, boards, or investors.
• Exceptional communication, stakeholder management, and influencing skills.
• Professional proficiency in English and Spanish

LEADERSHIP COMPETENCIES

• Strategic vision and ability to translate shareholder goals into actionable digital strategies.
• Strong analytical and data-driven decision-making skills.
• Entrepreneurial mindset: ability to innovate, disrupt, and execute.
• Collaborative leadership style with proven success in cross-functional alignment.
• High resilience and adaptability in a fast-paced, competitive environment.