UX/UI Designer for Conversion-Driven D2C Experiences

Publicis Sapient; Bogotá ciudad; On-site; COP 60,000,000 - 110,000,000; Full time

Benefits offered by this job

Wellness program

Employee assistance

Health benefits for you and your loved

Learning and development opportunities

Job summary

Publicis Sapient is seeking a skilled UX/UI Designer to craft impactful digital experiences for a tobacco industry client. The role focuses on D2C ecosystems, blending creativity, data insights, and usability to optimize customer journeys across desktop and mobile.

You will map journeys, run tests, and produce wireframes, prototypes, and high-fidelity UI in Figma while collaborating with developers, strategists, copywriters, and product owners to deliver seamless experiences.

Qualifications

• 5+ years of experience in visual design with a strong portfolio.
• Strong UX and UI craft — from information architecture and user flows to visual design and responsive layout.
• Fluency in Figma, including components, auto layout, and design system management.
• Experience presenting to clients or senior stakeholders.
• Understanding of how design impacts acquisition and conversion metrics.
• Working knowledge of accessibility principles (WCAG) and HTML/CSS feasibility.
• Prototyping skills and an analytical mindset suited for data-driven problem solving.
• Fluent written and spoken English.
• Comfortable working in the tobacco category.

Responsibilities

• Design website updates, new pages, and layouts from brief to handover, across desktop and mobile.
• Map and enhance user journeys within your assigned funnel stage to fix drop-off points.
• Use analytics, user research, and A/B test data to inform design decisions.
• Produce wireframes, prototypes, high-fidelity UI in Figma, extending design systems when needed.
• Collaborate closely with developers, strategists, copywriters, and product owners to deliver seamless experiences.
• Design to WCAG 2.2 AA accessibility standards, with SEO and performance in mind.
• Participate in design reviews, workshops, and client presentations; clearly communicate design rationale.
• Prototype ideas and support user testing in collaboration with optimization colleagues.
• Share early work, give and receive critique, and contribute to common design patterns.

Skills

UX design

UI design

Information architecture

User flows

Responsive layouts

Accessibility (WCAG)

Prototyping

Data-driven decision making

English fluency

Tools

Figma

HTML/CSS feasibility

Job description

Publicis Sapient is seeking a skilled UX/UI Designer to craft impactful digital experiences for a tobacco industry client. The role focuses on D2C ecosystems, blending creativity, data insights, and usability to optimize customer journeys across desktop and mobile.

You will map journeys, run tests, and produce wireframes, prototypes, and high-fidelity UI in Figma while collaborating with developers, strategists, copywriters, and product owners to deliver seamless experiences.