Trade Marketing Manager

Essity; Bogotá; Presencial; COP 90.000.000 - 140.000.000; Jornada completa

Descripción de la vacante

Essity is seeking a strategic Trade Marketing Manager to lead the Retail/Pharmacy channel in Colombia, translating brand strategies into region-specific plans and in-store executions. You will manage visibility initiatives, JBPs, and budgets while building strong relationships with pharmacy chains and key distributors.

The role requires at least five years in Trade/Shopper Marketing, a Bachelor’s in a related field, and English proficiency at B2 level or higher.

Formación

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or related field.
• Minimum of five (5) years of experience in Trade Marketing, Shopper Marketing, Sales, or related commercial roles.
• Experience in multinational consumer goods companies is highly preferred.
• Exposure to personal care, healthcare, OTC, or fast-moving consumer goods categories is a plus.

Responsabilidades

• Develop and execute the Trade Marketing strategy for the Retail/Pharmacy channel, aligned with brand, category, and business objectives.
• Translate brand strategies into customer-specific, regional, and channel-based execution plans that drive business results.
• Lead the implementation of visibility initiatives, activations, promotions, product launches, and in-store excellence programs to maximize shopper engagement.
• Participate in the development and execution of Joint Business Plans (JBPs) with key customers, identifying opportunities to strengthen brand performance and accelerate growth.
• Build and maintain strong relationships with pharmacy chains, distributors, and strategic customers, acting as a trusted business partner.
• Analyze key performance indicators such as sell-in, sell-out, market share, distribution, visibility, and Promotional effectiveness to identify opportunities and drive action plans.
• Manage the Trade Marketing budget, ensuring efficient investments, strong ROI, and agility in a competitive environment.
• Ensure flawless execution at point of sale through third-party agencies and field teams, maintaining brand guidelines and execution standards.
• Collaborate closely with Marketing and Sales teams to ensure alignment, speed, and excellence in execution.
• Conduct regular customer and market visits across the country to monitor performance, identify opportunities, and strengthen business relationships.

Conocimientos

Trade Marketing

Channel Management

Sell-in / Sell-out

Promotions

Budget & ROI

Advanced Excel

English Proficiency

Educación

Bachelor’s degree in Marketing

Descripción del empleo

Trade Marketing Manager

About the Role At Essity, we are looking for a strategic, commercially minded, and execution-focused professional to lead the Trade Marketing strategy for our Retail Channel, with a strong focus on pharmacies and key accounts. This role will be responsible for connecting brand strategy with in-store execution, ensuring our brands deliver meaningful shopper impact, strengthen their market position, and drive profitable growth across the Colombian market.

What You Will Do

Develop and execute the Trade Marketing strategy for the Retail/Pharmacy channel, aligned with brand, category, and business objectives.

Translate brand strategies into customer-specific, regional, and channel-based execution plans that drive business results.

Lead the implementation of visibility initiatives, activations, promotions, product launches, and in-store excellence programs to maximize shopper engagement.

Participate in the development and execution of Joint Business Plans (JBPs) with key customers, identifying opportunities to strengthen brand performance and accelerate growth.

Build and maintain strong relationships with pharmacy chains, distributors, and strategic customers, acting as a trusted business partner.

Analyze key performance indicators such as sell-in, sell-out, market share, distribution, visibility, and promotional effectiveness to identify opportunities and drive action plans.

Manage the Trade Marketing budget, ensuring efficient investments, strong ROI, and agility in a competitive environment.

Ensure flawless execution at point of sale through third-party agencies and field teams, maintaining brand guidelines and execution standards.

Collaborate closely with Marketing and Sales teams to ensure alignment, speed, and excellence in execution.

Conduct regular customer and market visits across the country to monitor performance, identify opportunities, and strengthen business relationships.

Who You Are

• Education Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field.
• Experience Minimum of five (5) years of experience in Trade Marketing, Shopper Marketing, Sales, or related commercial roles.
• Experience within multinational consumer goods companies is highly preferred.
• Previous exposure to personal care, healthcare, OTC, or fast-moving consumer goods categories is a plus.

Knowledge & Skills

• Strong expertise in Trade Marketing strategy development and channel management.
• Experience managing sell-in and sell-out information.
• Proven ability to develop promotional, visibility, and customer activation plans.
• Budget management and ROI evaluation capabilities.
• Advanced Excel skills and strong analytical capabilities.
• Language English proficiency at B2 level or above (Mandatory)

Competencies

• Strategic thinking and strong business acumen.
• Analytical mindset with data-driven decision-making capabilities.
• Ability to influence and build relationships across customers and internal stakeholders.
• Innovative, proactive, and results-oriented approach.
• Strong execution and project management skills.
• Excellent communication and collaboration abilities.

As an employer committed to diversity, equity, and inclusion, Essity promotes merit-based recruitment processes and encourages applications from individuals with certified disabilities. All candidates are evaluated objectively based on their experience, qualifications, and competencies required for the role.

We are also committed to providing reasonable accommodations to individuals who may require them throughout the recruitment process and in the workplace, including:

• Accessibility in our facilities.
• Flexibility in interview methods.
• Assistive technology tools.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

Localización: Bogotá

Application End Date: 01 oct 2026

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!