Sr. Associate OCE — High Specialty & Medical

Eli Lilly and Company; Bogotá ciudad; On-site; COP 90,000,000 - 140,000,000; Full time

Job summary

Eli Lilly and Company seeks a Sr Associate OCE in Bogotá to lead omnichannel engagement for High Specialty Care and Medical Affairs, translating brand strategy into connected journeys and measurable outcomes.

In this Bogotá-based role, you will own end-to-end OCE plans, design journeys across channels, curate content with the CoE, and align metrics with Brand Managers and Clinical Research Physicians, delivering impact and continuous optimization.

Qualifications

• Experience in omnichannel or digital customer engagement in pharma.
• Understanding of HCP engagement, content operations, and engagement analytics.
• Fluent English written and spoken.

Responsibilities

• Develop OCE plans grounded in brand and medical strategy.
• Design end-to-end customer journeys across channels.
• Source and curate content for each journey stage with CoE.
• Align KPIs with Brand Manager and CRP.
• Execute OCE plans across channels and measure impact.
• Monitor engagement and iterate plans with the OCE Analyst.

Skills

Omnichannel strategy

Customer journey design

Content operations

Data analytics

Cross-functional collaboration

Delivery ownership

English proficiency

Education

Marketing / Communications degree

Tools

PromoMats

Job description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

An opportunity to build how Lilly engages its customers across High Specialty and Medical

Reports to: BU Lead / CMO Specialty Care (with Medical Affairs as a key stakeholder)

At Lilly, the way we engage healthcare professionals is changing. Customers expect relevant, timely and connected experiences across every channel — and meeting that expectation requires a deliberate, well-orchestrated omnichannel engagement (OCE) capability. In High Specialty Care and Medical Affairs, building that capability is now a strategic priority.

We are looking for a Sr Associate OCE to design and run how we engage our customers end to end — translating brand and medical strategy into connected journeys that deliver real impact.

Your Role

As the Sr Associate OCE, you will own omnichannel customer engagement for High Specialty Care and Medical Affairs from strategy to delivery. You will translate brand and medical strategy into OCE plans, design the customer journeys, source and curate the content that brings them to life, and align success metrics with Brand Managers and Clinical Research Physicians.

The defining feature of this role is end-to-end ownership: you will not only design the plans and journeys — you will deliver them, and follow up frequently to measure impact and continuously optimize. This is a Bogotá-based, P2 role that works across both Commercial (High Specialty) and Medical Affairs, in close partnership with the OCE Analyst, the Designer, and the Center of Excellence for content governance.

Key Responsibilities

• OCE Planning & Strategy Translation: Build the OCE plan for each brand and therapeutic area, grounded in and traceable to the brand and medical strategy.
• Customer Journey Design: Design end-to-end customer journeys across channels, mapped to clear engagement objectives and stages for HCPs and other stakeholders.
• Content Sourcing & Curation: Source, curate and adapt the content for each channel and journey stage, managing the content lifecycle and approvals (PromoMats) together with the CoE.
• Metrics Alignment: Align KPIs and success metrics with the Brand Manager and CRP, defining what good looks like for each journey and channel.
• End-to-End Execution & Delivery: Execute and deliver the OCE plan across channels — orchestrating cadence, sequencing, targeting and deployment. You are accountable for delivery, not only for design.
• Follow-up & Optimization: Maintain a frequent follow-up rhythm — monitoring engagement, measuring impact with the OCE Analyst, reporting to stakeholders, and iterating the plan.
• Innovation & Capability: Drive OCE innovation — new channels, tools, automation and next-best-engagement/action — and uplift omnichannel ways of working aligned with ICH and regional standards.
• Governance & Compliance: Ensure data, consent and content-governance compliance across all engagement.

Who We’re Looking For

• Education: Degree in marketing, communications, digital, life sciences or a related field.
• Experience: Experience in omnichannel or digital customer engagement, ideally in the pharmaceutical industry (commercial and/or medical), with a working understanding of HCP engagement, content operations (PromoMats), customer-journey design and engagement analytics.
• Skills: Strategic translation from strategy to executable plans; journey and channel orchestration; data-driven optimization; strong cross-functional alignment; and, above all, a builder-doer mindset with genuine end-to-end ownership.
• Languages: Fluent in English, both written and spoken.

Why Join Us?

• Impact: Shape how Lilly engages thousands of healthcare professionals across High Specialty and Medical.
• Innovation: Build a modern, data-driven omnichannel engine from the ground up.
• Professional Growth: Operate at the intersection of commercial and medical, with broad cross-functional exposure.
• Purpose: Connect the right content to the right customer at the right time — ultimately improving patient care.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lillydoes not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly