Social Media Specialist

MOVE Your Biz; Bogotá; Remote; COP 28,545,000 - 30,507,000; Full time

Benefits offered by this job

Competitive salary

Strong support system

Salary increase in first year (basedon

Health benefit ($30/month)

Training materials for upskilling

Paid holiday leave

Paid sick leave

Paid planned leaves

Internet Allowance ($25/month)

Job summary

MOVE Your Business, a Southern California outsourcing company, seeks a Social Media Specialist to manage and grow social channels for Geraci LLP, a U.S.-based firm. This remote role emphasizes B2B marketing, storytelling, and content creation across LinkedIn, Facebook, Instagram, and YouTube.

You will independently plan campaigns, create copy and visuals, manage content calendars, and analyze performance to drive leads. A competitive salary and supportive benefits are provided.

Qualifications

• Proven B2B social media marketing experience.
• Strong copywriting, storytelling, and design skills.
• Experience planning integrated campaigns and content calendars.
• Knowledge of social media analytics, A/B testing, and lead generation.
• Ability to manage multiple accounts with minimal supervision.
• Two professional references and a valid background check required.

Responsibilities

• Social Media Strategy & Content Creation: Develop and execute integrated B2B social media campaigns that drive engagement and generate leads.
• Social Media Management & Scheduling: Create and manage content calendars with at least 3 posts per week per channel.
• Community Management & Engagement: Monitor and respond to comments and messages to grow relationships with potential clients.
• Performance Tracking & Optimization: Conduct A/B testing and track reach, engagement, and lead conversions.
• Marketing Collaboration & Ad Hoc Tasks: Align campaigns with brand guidelines and assist with marketing initiatives.

Skills

B2B Marketing

LinkedIn Marketing

Campaign Planning

Tools

Canva

Adobe Creative Suite

Job description

MOVE Your Business is proud to represent Geraci LLP, an American-based law firm focused exclusively on representing private lenders. Geraci LLP provides comprehensive legal services to private lenders throughout the United States, including customized loan documentation, regulatory compliance, and risk mitigation. Their mission is to support private lending professionals with practical, forward-thinking legal solutions that enable confident decision-making and sustained growth. On behalf of Geraci LLP, we are looking for a creative, proactive, and results-driven Social Media Specialist with experience in B2B marketing to manage and grow our social media presence.

The ideal candidate has strong B2B marketing experience, excellent storytelling and design skills, and the ability to independently plan and execute social media campaigns that drive engagement and generate leads. This role requires someone who stays updated on social media trends, understands audience engagement, and can turn content into meaningful business opportunities.

Benefits:

• Competitive salary
• Strong support system
• Salary increase starting in your first year of employment (based on performance)
• Health benefit ($30/month)
• Training materials for upskilling are provided
• Paid holiday leave (depending on the holidays that the client observes)
• Paid sick leave (sick leave convertible to cash if perfect attendance)
• Paid planned leaves
• Internet Allowance ($25/month)

Key Responsibilities

• Social Media Strategy & Content Creation
  • Develop and execute integrated B2B social media campaigns that tell compelling stories, engage target audiences, and generate leads.
  • Independently create engaging copy, graphics, carousels, and video content, leveraging existing creative assets and team support when needed.
  • Repurpose and adapt content across platforms while maintaining consistent campaign messaging.
  • Stay updated on social media trends, algorithms, platform features, and best practices, including video formats and collaboration tools.
• Social Media Management & Scheduling
  • Create and manage content calendars for the companies, ensuring at least 3 posts per week, per channel, per company.
  • Monitor performance and adjust content, posting frequency, formats, and schedules based on audience engagement.
  • Manage day-to-day social media activities and ensure timely campaign execution.
• Community Management & Engagement
  • Monitor and respond to comments, messages, and audience interactions across social media platforms.
  • Build relationships with potential clients and industry professionals to strengthen brand visibility and engagement.
  • Implement strategies to increase engagement, followers, and brand visibility.
• Performance Tracking & Optimization
  • Conduct A/B testing on content, visuals, messaging, and posting strategies to improve performance.
  • Track key metrics, including reach, engagement, follower growth, click-through rates, and lead conversions.
  • Prepare regular analytics reports and recommend improvements based on campaign performance.
• Marketing Collaboration & Ad Hoc Tasks
  • Work closely with the marketing and creative teams to align campaigns with brand guidelines, messaging, and business objectives.
  • Support additional marketing initiatives and projects as needed.

Qualifications and Requirements

• Proven experience in B2B social media marketing, particularly LinkedIn, Facebook, Instagram, and YouTube.
• Strong copywriting, storytelling, and graphic design skills, with proficiency in Canva, Adobe Creative Suite, or similar tools.
• Experience planning and managing integrated social media campaigns, content calendars, and scheduling tools.
• Strong understanding of social media trends, platform capabilities, community management, and audience engagement.
• Knowledge of A/B testing, social media analytics, reporting, and lead generation strategies.
• Highly organized, proactive, resourceful, and self-sufficient, with the ability to manage multiple accounts and campaigns with minimal supervision.
• Strong communication and collaboration skills.
• Two professional references and a valid criminal background check issued within the last 60 days are required for all successful applicants.
• Completion of intake paperwork, including submission of a valid tax identification number (e.g., Social Security Number, Social Insurance Number, or the country's equivalent), is required before onboarding.

Working Hours: Full Time (40 hours per week)
Monday through Friday, 8:00 a.m. - 5:00 p.m. Pacific Time
Pay: $800 + $55 Allowance per month

MOVE Your Business is an outsourcing company based in Southern California, dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful, long-term opportunities for our team members. As a fast-growing player in the outsourcing space, we’re committed to building partnerships that drive success and to fostering a supportive, inclusive environment where our people can thrive and grow with us.