Social Media Marketing Specialist

BruntWork; Colombia; Remote; COP 30,000,000 - 54,000,000; Full time

Benefits offered by this job

Health Insurance Coverage for eligible

Permanent work from home

Immediate hiring

Job summary

BruntWork is seeking a Social Media Marketing Specialist to own and execute the agency’s organic content strategy. You will transform existing assets into engaging social content, plan weekly schedules, script video reels, and coordinate with the internal creative team.

You’ll work directly with the founder to implement the strategic vision while managing day-to-day content logistics. The role is remote, full-time with standard business hours (Central Time).

Qualifications

• Proven experience in video content creation strategy for social media reels.
• Scripting for weekly reel concepts and content formulas.
• Ability to generate creative ideas independently and explain strategic rationale.
• Experience coordinating with internal creative teams to execute plans.
• Strong organizational skills to maintain weekly content schedules.
• Excellent English communication, written and verbal.

Responsibilities

• Develop and script weekly video reel concepts using proven content formulas.
• Coordinate with the internal video and social media team across Latin America to schedule and execute content production.
• Manage and repurpose the existing content library to maximize value.
• Maintain consistent weekly posting across social platforms.
• Identify and brief UGC creators to produce authentic content aligned with brand messaging.
• Operate within four core content pillars with fresh variations.
• Track content patterns to optimize engagement over time.

Skills

Video content strategy

Scripting for reels

Content formulas (hooks/benefits/pain)

Coordination with creative team

Weekly content planning

English communication

UGC creator outreach

Job description

Our client is seeking a Social Media Marketing Specialist, who will take ownership of the agency's organic content strategy execution, transforming existing creative assets into consistent, engaging social media content that builds the agency's own brand presence. This role puts you in charge of weekly content planning, scripting video reels, coordinating with the internal creative team, and maintaining a predictable posting cadence that follows proven engagement formulas. You'll work directly with the founder to bring strategic vision to life while operating independently on day-to-day content logistics.

Schedule: Remote, Full-time |Monday - Friday, 9:00 AM - 6:00 PM Central Time, 40 work hours per week)

Responsibilities

• Develop and script weekly video reel concepts using proven content formulas including hooks, benefits, and pain-point messaging
• Coordinate with the internal video and social media team across Latin America to schedule and execute content production
• Manage and leverage the existing content library to repurpose assets strategically
• Maintain consistent weekly posting schedules across social media platforms
• Identify and brief UGC creators to produce authentic-looking content that aligns with brand messaging
• Work within four core content pillars, creating variations that address similar themes with fresh presentation
• Track content patterns and trends to optimize engagement over time
• Execute the established strategy with minimal supervision while maintaining quality standards

Requirements

• Proven experience in video content creation strategy and scripting for social media reels
• Deep understanding of content formulas including hooks, benefits, and engagement triggers
• Ability to generate creative content ideas independently and explain the strategic rationale behind them
• Experience coordinating with creative teams to execute content plans
• Strong organizational skills to maintain consistent weekly content schedules
• Proactive communication style with ability to articulate ideas clearly
• Excellent English communication skills, both written and verbal
• Bonus: if you have experience working with UGC creators or talent sourcing
• Bonus: if you have worked with video production companies or creative agencies previously
• Nice to have: It helps if you have background in B2B service marketing or agency brand building
• Nice to have: It helps if you understand the automotive industry or worked with automotive clients
• Health Insurance Coverage for eligible locations
• Permanent work from home
• Immediate hiring