Social Media Manager (Content & Email)

Airnest; Bogotá ciudad; Presencial; COP 42.000.000 - 65.000.000; Jornada completa

Descripción de la vacante

Airnest is seeking a hands-on Social Media Manager to own two brands' social strategy and execution from Bogotá. You will plan content calendars, produce reels, stories, and carousels, and manage community interactions while coordinating light email marketing with the team.

You’ll work across platforms (LinkedIn, Facebook, Instagram, TikTok), measure performance, and iterate with data-driven insights. This role offers growth into Senior Social Media / Brand Management as the company scales.

Formación

• Portfolio with photography and short-form video/reels (links required).
• 2-4+ years in social/media content roles (ideally hospitality or healthcare).
• Hands-on creator; comfortable shooting on phone/camera and editing vertical formats.
• Proficient with Photoshop/Canva (or similar).
• Experience with Meta Business Suite and native analytics; basic paid social is a plus.
• Strong aesthetics, composition, narrative; detail and deadline oriented.
• Comfortable with Slack, Notion, Google Workspace.
• Own laptop/smartphone and stable high-speed internet.
• Platform growth and engagement rate by brand and channel.
• Consistent content output and asset quality.
• Reel/story completion, saves, shares; website and booking-intent clicks.
• Email open/click rates, unsubscribe trends, and test learnings.
• On-time reporting with actionable insights.

Responsabilidades

• Plan and execute content calendars for two brands, tailored per platform.
• Create original assets: reels, stories, carousels, short-form video, photography; capture and edit for always-on and campaigns.
• Handle publishing and community management; elevate leads/guest inquiries appropriately.
• Collaborate on email marketing (Mailchimp/HubSpot/Klaviyo): layouts, scheduling, basic segmentation, A/B tests.
• Maintain brand voice, visual identity, and storytelling across social and email.
• Track KPIs (reach, engagement, CTR, follower growth, saves, shares, email open/click rates); deliver weekly and monthly reports.
• Organize asset libraries, naming conventions, usage rights; manage a light UGC/creator pipeline.
• Support seasonal promos and launches with platform-native ideas and paid-ready assets.
• Coordinate with operations for content opportunities, shoots, and approvals.

Conocimientos

Photography

Short-form video

Content strategy

Brand storytelling

Analytics

Community management

Project management

Email marketing coordination

Herramientas

Photoshop

Canva

Meta Business Suite

Mailchimp

HubSpot

Klaviyo

Slack

Notion

Google Workspace

Descripción del empleo

The Role

Own social strategy and execution for LinkedIn, Facebook, Instagram, TikTok.

Create and publish photo/video content (reels, stories, carousels); strong photography and short-form skills desired.

Manage community interactions; coordinate light email marketing with teammates for copy.

Work on two projects simultaneously; full-time (UTC-5) with occasional evenings/weekends for shoots or timely posts.

Responsibilities

• Plan and execute content calendars for two brands, tailored per platform.


• Create original assets: reels, stories, carousels, short-form video, photography; capture and edit for always-on and campaigns.


• Handle publishing and community management; elevate leads/guest inquiries appropriately.


• Collaborate on email marketing (Mailchimp/HubSpot/Klaviyo): layouts, scheduling, basic segmentation, A/B tests.


• Maintain brand voice, visual identity, and storytelling across social and email.


• Track KPIs (reach, engagement, CTR, follower growth, saves, shares, email open/click rates); deliver weekly and monthly reports.


• Organize asset libraries, naming conventions, usage rights; manage a light UGC/creator pipeline.


• Support seasonal promos and launches with platform-native ideas and paid-ready assets.


• Coordinate with operations for content opportunities, shoots, and approvals.

Requirements

• Portfolio with photography and short-form video/reels (links required).


• 2-4+ years in social/media content roles (ideally hospitality or healthcare).


• Hands-on creator; comfortable shooting on phone/camera and editing vertical formats.


• Proficient with Photoshop/Canva (or similar).


• Experience with Meta Business Suite and native analytics; basic paid social is a plus.


• Strong aesthetics, composition, narrative; detail and deadline oriented.


• Comfortable with Slack, Notion, Google Workspace.


• Own laptop/smartphone and stable high-speed internet.


• Platform growth and engagement rate by brand and channel.


• Consistent content output and asset quality.


• Reel/story completion, saves, shares; website and booking-intent clicks.


• Email open/click rates, unsubscribe trends, and test learnings.


• On-time reporting with actionable insights.

Compensation

Competitive salary in COP based on experience.

• Performance bonus opportunity.


• Growth in a hospitality company with big ambitions.


• Dynamic, collaborative work environment.


• Progression into Senior Social Media / Brand Management as we scale.