Senior Specialist Digital Experience

FashionUnited Group; Bogotá; Presencial; COP 9.000.000 - 18.000.000; Jornada completa

Descripción de la vacante

adidas Group in Bogotá seeks a Senior Specialist Digital Experience to optimize product publication and enhance customer experience across digital marketplaces for LATAM wholesale and digital partner commerce. You will lead catalog and CX projects with cross-functional teams and external partners to improve sell-out and conversion.

The role requires 3+ years in E-Commerce, strong PIM experience and a data-driven mindset. Fluency in English is essential; Portuguese is a plus.

Formación

• University degree in Business or Marketing or equivalent.
• 3+ years of professional experience, 2+ years in E-Commerce.
• Experience in digital catalog management systems such as PIM, middleware, and marketplaces.
• Experience in E-Commerce product description page design and management.
• Experience in cross-functional environments coordinating diverse stakeholders.
• Strong project management skills with ability to lead multiple projects.
• Excellent communication skills and ability to persuade action.
• Innovative mindset and results-oriented attitude.
• Strong understanding of the digital customer journey and online product presentation best practices.
• Basic technical knowledge of E-Commerce front-end and on-site search mechanics.
• Understanding of retailer operations and metrics.
• Proficient in MS Office.
• Fluent English (written and spoken); Portuguese is a plus.

Responsabilidades

• Lead catalog and customer experience projects for partners and teams.
• Manage cataloging agencies to ensure accurate product publication and quality CX.
• Define catalog KPIs and drive content quality improvements.
• Use data to guide content and CX decisions based on performance.
• Implement enriched content (videos, storytelling, comparisons) to boost engagement.
• Coordinate projects with top digital partners in the region.
• Ensure timely and accurate product content across digital touchpoints.
• Align with teams to optimize the digital customer journey.
• Set and manage project timelines with country teams.
• Analyze results and replicate best practices across markets.
• Build partnerships with Product, Marketing, Sales Ops, and E-Commerce teams.
• Collaborate with Business Analytics to improve reporting.

Conocimientos

E-Commerce

PIM systems

Content design

Cross-functional

Project management

Communication

MS Office

English fluency

Educación

Bachelor in Business/Marketing

Herramientas

PIM software

Middleware

Marketplaces platforms

Descripción del empleo

Senior Specialist Digital Experience

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Purpose & Overall Relevance for the Organization:

Support the DPC Customer Experience team with a consistent execution of projects, best practices and tools across the E-Commerce channel of our Wholesale and Digital Partner Commerce ecosystem in Latin America. The overall goal for this position is to optimize product publication and enhance customer experience across digital marketplaces for both 1P and 3P businesses, ultimately driving sell-out and conversion while strengthening the brand experience.

Responsibilities

• Lead catalog and customer experience projects for new and existing partners, working with Integrations, Tech, Commercial, partners and tech providers teams.
• Manage cataloging agencies to ensure accurate product publication and high quality customer experience.
• Define catalog KPIs and evaluate content quality to drive continuous improvement.
• Use data to guide content and customer experience decisions based on performance and trends.
• Implement enriched content (videos, storytelling, comparisons) to improve engagement and conversion.
• Coordinate catalog and customer experience projects with top digital partners in the region.
• Ensure timely and accurate product content across all digital touchpoints.
• Align with internal and external teams to optimize the digital customer journey.
• Set and manage project timelines and priorities with country teams.
• Analyze results and replicate best practices across markets.
• Build strong partnerships with Product, Marketing, Sales Ops, and E-Commerce teams.
• Collaborate with DPC Business Analytics to improve reporting and performance tracking.
• Provide local insights to strengthen regional customer experience strategies.

Key Relationships

• Country account management teams
• Partner Program Integrations and Commercial
• Tech and Platforms Teams
• Regional Wholesale

Knowledge, Skills and Abilities

• University degree in the field of Business, Marketing or equivalent
• 3+ years of professional experience, 2+years in E-Commerce
• Experience in digital catalog management systems such as PIM, middleware, and marketplaces
• Ideally experience in E-Commerce product description page design and management
• Experience in working in cross-functional environments coordinating a diverse stakeholder set with different backgrounds and motivations
• Good project management skills, including the ability to lead several projects simultaneously
• Good communication skills and ability to convince people of proposed way of action
• Innovative mindset and results oriented hands-on-keyboard attitude
• Very good understanding of digital customer journey and online product presentation best practices
• Basic technical knowledge of E-Commerce front-end and on-site search mechanics
• Understanding of retailer's operational processes and metrics
• Proficient in MS Office
• Fluent English, both verbally and written is a must
• Portuguese is a plus

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