Senior Platform Marketing Manager – AI & Developer Tools

Workday, Inc. (old); Colombia; Hybrid; COP 439,026,000 - 741,021,000; Full time

Benefits offered by this job

Flexible work arrangement

Stock grants

Job summary

Workday seeks a Senior Product Marketing Manager for Platform Marketing to shape the platform narrative for CIOs, CTOs, and analysts. You will translate platform strategies into credible messaging and drive cross-functional collaboration across product, marketing, and field teams to ensure consistent storytelling.

You will conduct market and analyst research, track narrative adoption, and enable leadership with compelling use cases to win strategic deals and land-and-expand opportunities.

Qualifications

• 8-10+ years in product or platform marketing
• Familiarity with platform products and AI/IT buyer personas
• Ability to align multiple teams around a single narrative and priorities

Responsibilities

• CIO/CTO-facing platform narratives and positioning.
• Market, competitive & analyst intelligence to verify positioning.
• Cross-functional GTM orchestration with global marketing, product, and field teams.
• Enable leadership and field teams with tools and use cases to tell the platform story.

Skills

Executive narrative

Platform marketing

Cross-functional leadership

IT buyer personas

Job description

Workday seeks a Senior Product Marketing Manager for Platform Marketing to shape the platform narrative for CIOs, CTOs, and analysts. You will translate platform strategies into credible messaging and drive cross-functional collaboration across product, marketing, and field teams to ensure consistent storytelling.

You will conduct market and analyst research, track narrative adoption, and enable leadership with compelling use cases to win strategic deals and land-and-expand opportunities.