Senior Performance Marketing Specialist

CapsLock; Armenia; A distancia; COP 40.000.000 - 80.000.000; Jornada completa

Descripción de la vacante

A performance marketing agency is seeking a Senior Performance Marketing Specialist with at least 5 years of media buying experience focused on lead generation. You will launch campaigns across various ad platforms, optimize performance, and collaborate with internal teams to ensure aligned strategies. This role offers competitive pay and benefits, including remote work and ongoing learning opportunities.

Servicios

Remote work

Paid time off

Medical coverage

Fun activities

Formación

• Minimum 5 years of media buying experience focused on lead generation.
• Proven track record on Facebook Ads and Google Ads.
• Experience with at least 4 different ad platforms.

Responsabilidades

• Launch and test lead generation campaigns across various ad networks.
• Optimize client campaigns based on data-driven insights.
• Collaborate with internal teams to align strategies.

Conocimientos

Media buying experience

Lead generation expertise

Ad platform versatility

Creative thinking

Time management

Herramientas

Facebook Ads

Google Ads

DV360

Programmatic platforms

Descripción del empleo

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms.

Key Responsibilities

• Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
• Strategically plan, execute, and optimize campaigns for new clients.
• Ensure structured testing, performance measurement, and data-driven decision-making.
• Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.

Cross-Department Collaboration

• Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
• Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
• Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.

Innovation and Strategy Development

• Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools.
• Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities.
• Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.

Requirements

• Highly dedicated, self-motivated, and responsible.
• Strong sense of accountability, attention to detail, and a creative mindset.
• Excellent communication skills and a proactive collaborator.
• Strong problem-solving and critical thinking abilities.
• Adaptable and eager to learn in a fast-changing environment.
• Demonstrates initiative and creativity.
• Effective time and project management skills.
• Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work.
• Eager to contribute to the company's growth while continuously pursuing personal and professional development.

Technical Requirements

• Minimum 5 years of media buying experience focused on lead generation.
• Proven track record on Facebook Ads and Google Ads (Search, Display).
• Experience with at least 4 different ad platforms, preferably at least one from each category: Programmatic, Video, Social, and Native.
• Experience running at least 4 different niches across different ad platforms.
• At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences.
• Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation.
• Creative thinking with a keen eye for detail and design.
• Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying.

Why do we deserve your attention?

We offer fair and competitive pay, perks, and benefits that support your well-being and growth, including remote work, paid time off, ongoing learning, home office setup, physical well-being, unlimited sick days, medical coverage, co-working space, and fun activities.