Senior Media Buyer (Remote)

Split Rocket; Colombia; Remote; COP 145,547,000 - 224,648,000; Full time

Job summary

Split Rocket is seeking a Senior Media Buyer to own strategy, execution, and profitability for a portfolio of e-commerce accounts with $200K+ monthly ad spend. The role requires leading client calls in English, mentoring junior buyers, and delivering forecasts, tests, and growth strategies.

The position is fully remote, based in Latin America, Europe, or Canada, with US Eastern business hours. Advanced English (C1/C2) is mandatory, and experience across Meta, Google, and TikTok ads is essential.

Qualifications

• 4+ years hands-on media buying.
• Managed combined ad budgets above USD 200,000/month.
• Proficient in Meta Ads Manager and Google Ads.
• Forecast spend, revenue, and ROAS using historical data.
• Proven track record of scaling campaigns profitably.
• Advanced Sheets/Excel, GA4, dashboards.

Responsibilities

• Build monthly spend and revenue forecasts.
• Plan and optimize campaigns across Meta, Google, TikTok.
• Own ROAS, CPA, MER, budgets and audiences.
• Conduct tests for creatives, offers, landing pages.
• Analyze campaign history and brief creatives.
• Send daily client updates and lead weekly strategy calls.
• Own GA4, Meta CAPI, server-side tracking and Shopify revenue reconciliation.
• Build dashboards and forecasts from source data.
• Mentor junior buyers.

Skills

Media buying

Forecasting

ROAS optimization

Excel/Sheets

Advanced English

Client communication

Mentoring

Tools

GA4

Meta Ads Manager

Google Ads

Looker Studio

UTMs

Job description

Location: Remote — Latin America, Europe, or Canada

Schedule: Monday–Friday, US business calendar and US Eastern business hours

Annual Compensation: USD $46,000–$71,000 (approximately COP $146,250,000–$225,000,000)

English: Advanced C1/C2 proficiency (mandatory)

About Split Rocket

Senior Media Buyer (Remote)

Company: Split Rocket

Location: Remote — Latin America, Europe, or Canada

Engagement: Full-Time Independent Contractor

Schedule: Monday–Friday, US business calendar and US Eastern business hours

Annual Compensation: USD $46,000–$71,000 (approximately COP $146,250,000–$225,000,000)

English: Advanced C1/C2 proficiency (mandatory)

Split Rocket is a full‑service e‑commerce marketing agency helping brands grow from $5–10M to $20M+ in annual revenue. We manage paid media across Meta, Google, and TikTok for multiple e‑commerce brands.

The Role

We're hiring a Senior Media Buyer who thinks like a growth operator, not just a platform specialist. You'll own strategy, execution, and profitability for a portfolio of e‑commerce accounts, including $200K+ in combined monthly ad spend, revenue and contribution‑margin forecasts, measurement, testing, and client growth strategy.

You’ll report to our Chief Execution Officer and mentor one or two junior media buyers. You must be based in Latin America, Europe, or Canada and available during US Eastern business hours.

Fluent professional English (C1 or C2, or equivalent) is required. You must confidently lead client calls, explain performance, and present recommendations entirely in English.

Profitable Growth, Not Just ROAS

Our clients are typically $5–20M e‑commerce brands. Your responsibility is to grow them profitably by:

• Managing MER, new‑customer CAC, contribution margin after ad spend, and cash payback—not just platform ROAS.
• Understanding COGS, AOV, LTV, discounts, and return rates; setting spend ceilings based on margin and cash flow.
• Forecasting revenue and contribution margin to support budget recommendations.
• Using geo holdouts, lift studies, and other tests to assess incrementality.
• Explaining when to scale, hold, or reduce spend with evidence.

Key Responsibilities

Media Buying & Performance

• Build monthly spend and revenue forecasts; manage daily pacing and adjust when results drift.
• Plan, launch, and optimize Meta and Google campaigns (Search, Shopping, PMax, YouTube); work with TikTok where relevant.
• Own ROAS, CPA, CPL, MER, budgets, audiences, bids, placements, and creative rotation.
• Find profitable opportunities to expand channels and account budgets.

Testing & Creative

• Run structured tests across creative, offers, landing pages, audiences, and bidding strategies.
• Analyze campaign history and brief creative teams on what works.
• Design and interpret A/B tests, lift studies, and incrementality experiments.

Clients, Measurement & Team

• Send concise daily client updates, lead weekly strategy calls, and present monthly performance reports.
• Own GA4, Meta CAPI, server‑side tracking, pixels, UTMs, attribution checks, and Shopify revenue reconciliation.
• Build dashboards and forecasts from reliable source data.
• Mentor junior buyers and contribute lessons and playbooks to the team.

Required Qualifications

• 4+ years of hands‑on media buying, primarily paid social or paid search.
• Personally managed combined ad budgets above USD $200,000/month across multiple accounts or brands.
• Deep proficiency in both Meta Ads Manager and Google Ads.
• Demonstrated ability to forecast spend, revenue, and ROAS accurately using historical data.
• Track record of scaling campaigns while maintaining or improving profitability.
• Advanced Sheets/Excel, GA4, and dashboard/reporting skills.
• Advanced spoken and written English (C1/C2 or equivalent) for independent client‑facing work.
• Strong organization, ownership, root‑cause problem solving, and ability to manage multiple accounts.
• Availability during US Eastern business hours, following the US business calendar.

Technical Skills (Required)

• Configure and troubleshoot GA4, Meta CAPI, server‑side tracking, UTMs, and Shopify revenue reconciliation.
• Build reports from source data using Sheets/Excel pivots, QUERY, lookups, and modeling; Looker Studio or equivalent.
• Design defensible geo holdouts, lift studies, and A/B tests using appropriate sample sizes and statistical confidence.
• Use AI and automation for reporting, bulk account operations, and creative iteration.
• Work with Shopify and analytics inputs such as Triple Whale, Northbeam, or Klaviyo.

Nice to Have

• TikTok Ads and LinkedIn Ads experience.
• E‑commerce/DTC and Shopify experience; agency account management.
• Creative strategy, UGC, or ad copywriting; experience mentoring junior buyers.
• SQL knowledge.

How We Measure Success

• Forecasts: Monthly spend and revenue within 5% of forecast.
• Budget pacing: At least 98% of agreed monthly budget.
• Performance: At least 95% of agreed conversion/ROAS goals.
• Communication: Daily client updates and weekly strategy calls.
• Delivery: All reports and launches on time.
• Testing: At least four new tests per account per month.
• Growth: Meet agreed quarterly account‑spend growth goals.
• Profitability: Hit agreed MER, new‑customer CAC, and contribution‑margin targets.
• Measurement: Reconcile platform revenue with Shopify within 5%; address tracking issues within 24 hours.

Your First 90 Days

We expect meaningful ownership early. The successful candidate will help shape an ambitious 30/60/90‑day plan based on account opportunities and their judgment.

Days 1–30 — Diagnose and Act:

Rapidly assess accounts, tracking, forecasts, and client goals; take ownership of the portfolio and client communications; prioritize and implement high‑impact improvements.

Days 31–60 — Show Progress:

Fully own strategy, budgets, forecasting, and tests; demonstrate measurable movement toward agreed KPIs; lead client strategy discussions and identify scaling opportunities.

Days 61–90 — Prove Impact:

Show results from optimization and testing, establish repeatable processes, present profitable growth plans for each account, and align next‑quarter priorities with leadership.

We’ll ask candidates how they would approach their first 90 days and what outcomes they’d prioritize.

Compensation & Working Arrangement

• Engagement: Full‑Time Independent Contractor, not an employee position.
• Annual Contractor Compensation: USD $46,000–$71,000 (approximately COP $146,250,000–$225,000,000), depending on qualifications and experience.
• Monthly Equivalent: USD $3,833–$5,917 (approximately COP $12,187,500–$18,750,000).
• Location: Fully remote — Latin America, Europe, or Canada.
• Working Days: Monday–Friday, following the US business calendar.
• Working Hours: US Eastern business hours, including daylight‑saving adjustments.
• Holidays: US company holiday calendar, subject to applicable law.
• Time Off: Two weeks of agreed paid time off annually.
• Payment: Contractor fees paid in the agreed currency under the contractor agreement.

Local‑currency equivalents are approximate and may change with exchange rates. Final compensation depends on experience and qualifications. Contractor classification and contractual terms remain subject to applicable law.