Senior Data Analytics

Making Science Group S.A.; Bogotá; Hybrid; COP 50,220,000 - 83,700,000; Full time

Benefits offered by this job

Indefinite contract

Competitive salary based on experience

Flexible hours and remote work options

Private health insurance

International team exposure

Training and language courses

Job summary

Making Science Group S.A. in Bogotá is seeking a data-driven analytics professional to lead digital measurement and reporting across web and app platforms.

You will craft dashboards using Looker Studio, Power BI or Tableau, align metrics with client goals, and implement robust tracking strategies for optimization.

Qualifications

• Experience in digital analytics and marketing measurement.
• Proficiency with GA4, GTM and Looker Studio for dashboards.
• Ability to translate client goals into measurable metrics.

Responsibilities

• Advance knowledge of Google suite (GA4, GTM and Looker Studio).
• Follow-up on clients and align on goals.
• Analyze web pages and apps to achieve targets.
• Identify assets and page structures for best measurements.
• Create dashboards/reports using Looker Studio, Power BI or Tableau.
• Develop measurement strategies tied to business objectives.
• Implement measurement strategies for web and app.
• Configure campaign pixels and web measurement in GTM.
• Configure measurements in apps and deep-link tracking.
• Create A/B and multivariate tests to improve conversion rates.

Skills

GA4

GTM

Looker Studio

Power BI

Tableau

Web analytics

Dashboard creation

Client communication

A/B testing

Tools

Looker Studio

Power BI

Tableau

Job description

Requisition ID1306-Posted11/15/2024-Colombia

Making Science is an international digital acceleration company with over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.
Making Science was ranked 15th in the FT1000: Europe's Fastest-Growing Companies 2023. Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.
As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.
Our team is composed of digital native professionals, who have a wide knowledge in the different stages and disciplines of the digital transformation: Digital Strategy, Infrastructures, Software Development, Creativity and UX/UI Design, Digital Marketing, and Big Data.
Making Science is People Centric, and we actively bet on our employees! We believe that they are the key to any successful business, and therefore, our greatest asset. We strive to provide daily learning opportunities for those who work with us and their colleagues. It is also really important that they enjoy what they do, and have positive experiences. We want our employees to feel proud of their accomplishments, and that they belong to a company that is in constant growth, because each person’s contribution is essential to achieve our success. Do you want to be part of this great family?

At Data, we are a young, energetic, and fun team! We believe that shared knowledge, teamwork, and internal training are the basis of a versatile, integrated, and powerful team. We value a thirst for knowledge, curiosity, and self-learning capabilities, because they help us stay up to date in an industry as dynamic as digital marketing. We are committed to the promotion of team building events, both inside and outside of the company, that will help us get to know each other better.

What we’d like you to do

• Advance knowledge of Google suite (Including Google Analytics, GA4, GTM and Looker Studio)
• Follow-up on clients
• Analyze web pages and apps in order to achieve set goals.
• Identify digital assets and web page structures that guarantee the best measurements.
• Create personalized dashboards and reports based on the client’s objectives (Using Looker Studio, Power BI or Tableau)
• Develop measurement strategies that tie business objectives to digital measurement solutions and optimize the conversion funnel.
• Implementation of the measurement strategies for web and app.
• Configuration of campaign pixels and web measurement in GTM.
• Configuration of measurement strategies in App applications and configuration of campaign tracking for App (deep linking).
• Create A/B and multivariate tests to improve a web’s conversion rate on different devices.

What we’d like you to bring

Perks of joining us

• We give you complete stability with an indefinite job contract.
• We offer a fixed salary according to your worth and experience.
• We care about a healthy work-life balance. You can count on having flexible working hours and the possibility to work from home
• Individual health insurance included.
• The opportunity to meet our international team with our Ambassadors Program.
• You will never stop learning with us: subsidized training, free language classes, learning capsules, an e-learning platform, and many more.
• Work comfortably and follow your own style, because we don’t have a dress code.
• Be a part of a young, adventurous, and professional team, with people you’ll grow fond of!