Senior Data Analyst

Publicis Global Delivery; Bogotá ciudad; Hybrid; COP 110,349,000 - 169,202,000; Full time

Job summary

Publicis Global Delivery in Casablanca, Morocco, seeks a Senior Data Analyst to transform complex data into actionable insights that support strategic and operational decisions.

You will develop analytical models, dashboards, and automated reports, collaborate with Finance, Operations, and Tech to understand business challenges, and mentor junior analysts.

The role emphasizes data integrity, scalable automation, and communicating findings to both technical and non-technical audiences.

Qualifications

• Experience turning data into actionable insights for business decisions.
• Strong skills in building dashboards and reporting.
• Experience with ETL pipelines and data integrity across sources.
• Ability to communicate findings to non-technical audiences.

Responsibilities

• Data analysis and modeling to track KPIs and financial performance.
• Design, build, and maintain analytical models.
• Perform exploratory data analysis (EDA) to uncover trends and opportunities.
• Validate data integrity across systems and ensure consistency across sources.
• Develop interactive dashboards and automated reports using Power BI.
• Present insights to enable data-driven decisions at all levels.
• Implement data storytelling to bridge analytics and business strategy.
• Collaborate with data engineers to optimize ETL pipelines.
• Leverage SQL, Python, or R for data extraction, transformation, and analysis.
• Develop scalable automation processes to reduce manual reporting and increase accuracy.
• Translate analytical findings into actionable recommendations and measurable impact.
• Mentor junior analysts and contribute to best-practices documentation.

Skills

Data analysis

Data modeling

ETL familiarity

Dashboarding

Stakeholder management

Tools

Power BI

SQL

Python

R

Job description

The Senior Data Analyst is responsible for transforming complex data into actionable insights that support strategic and operational decision-making across the organization. This role combines advanced analytical capabilities, data modeling expertise, and business acumen to drive efficiency, optimize performance, and identify growth opportunities. The ideal candidate is comfortable navigating large datasets, automating reporting pipelines, and communicating analytical findings to both technical and non-technical audiences.

Responsibilities

• Data Analysis & Modeling
• Design, build, and maintain analytical models to track business KPIs, operational efficiency, and financial performance.
• Perform exploratory data analysis (EDA) to uncover trends, anomalies, and opportunities.
• Validate data integrity across multiple systems and ensure consistency across sources.
• Develop interactive dashboards and automated reports using Power BI
• Present insights through clear narratives that enable data-driven decisions at all organizational levels.
• Implement data storytelling techniques to bridge the gap between analytics and business strategy.
• Data Infrastructure & Automation
• Collaborate with data engineers to optimize ETL pipelines and improve data availability.
• Leverage SQL, Python, or R for data extraction, transformation, and analysis.
• Develop scalable automation processes to reduce manual reporting and increase analytical accuracy.
• Business Partnering
• Work cross-functionally with stakeholders in Finance, Operations, and Technology to understand business challenges.
• Translate analytical findings into actionable recommendations and measurable impact.
• Mentor junior analysts and contribute to best-practice documentation and process standardization.

Casablanca, Morocco