Senior CRM Specialist

Ten Lifestyle Group; Bogotá; Presencial; COP 80.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Paid time off

Paid Sabbaticals

Employee discounts

Remote working holidays

Descripción de la vacante

Ten Lifestyle Group in Bogotá is seeking a Senior CRM Specialist responsible for driving customer engagement and retention through effective CRM strategies and execution. You will manage end-to-end CRM campaign delivery, aligning closely with cross-functional teams to achieve business objectives.

The ideal candidate has significant experience in lifecycle marketing and a strong analytical mindset. This role offers a competitive salary and hybrid working options, promoting a dynamic and inclusive work environment.

Formación

• Significant experience in CRM or lifecycle marketing.
• Strong hands-on experience with CRM platforms.
• Proven experience delivering automated journeys at scale.

Responsabilidades

• Own the planning and delivery of CRM campaigns.
• Translate business objectives into CRM strategies.
• Design and optimise multi-step CRM journeys.

Conocimientos

CRM strategy and execution

Stakeholder management

Analytical mindset

CRM platforms knowledge

Personalization techniques

Herramientas

Braze

Klaviyo

Descripción del empleo

At Ten our goal is simple, to become the most trusted service business in the world.

We are already the global market leader for lifestyle management and concierge services, providing services from a strong global office network with over one thousand employees.

We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers with increasing use of AI across the business. Ten is growing quickly and has ambitious plans to innovate and to keep inspiring and to continue to improve the lives of millions of members.

Will you help take us there?

We are looking for a Senior CRM Specialist to play a critical role in driving customer engagement, retention, and lifetime value through best-in-class CRM strategy and execution.

This role owns the end-to-end delivery of CRM campaigns and automations, with a strong focus on personalisation, optimisation, and commercial impact. You will act as a subject-matter expert, partnering closely with Marketing, Product, Data, CS and Technology teams to ensure CRM activity aligns to business objectives and industry best practice.

Key Responsibilities

CRM Strategy & Planning

• Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
• Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention.
• Champion CRM best practice, ensuring communications are customer-first, compliant, and value-led.
• Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals.
• Own the end-to-end strategy for email marketing, including planning, segmentation, automation, and optimisation.

Campaign & Automation Execution

• Design, build, and optimise multi-step CRM journeys (e.g. onboarding, activation, engagement, reactivation).
• Lead the development of personalised, dynamic content using behavioural, transactional, and preference data.
• Ensure campaigns are delivered accurately, on time, and to a consistently high standard.
• Drive email list growth, segmentation, personalisation, and targeting strategies.

Personalisation & Optimisation

• Leverage data to segment audiences intelligently and deliver relevant, timely communications.
• Develop and own testing and optimisation frameworks (A/B testing, holdout testing, performance benchmarking).
• Use insights to continuously improve performance against KPIs.

Data, Insights & Performance

• Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders.
• Partner with analytics teams to define success metrics and measurement frameworks.
• Use performance learnings to inform future CRM strategy and roadmap planning.

Stakeholder Management & Collaboration

• Act as a trusted CRM partner to cross-functional teams, including Marketing, Product, Tech, Legal, and Customer Experience.
• Influence stakeholders with data-driven recommendations and clear communication.
• Support alignment on CRM priorities, timelines, and best practice.

Governance & Best Practice

• Ensure CRM activity complies with data privacy regulations and internal governance standards.
• Contribute to the development of CRM guidelines, documentation, and ways of working.
• Stay up to date with industry trends, tools, and innovations, proactively identifying opportunities for improvement.

Essential

• Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business.
• Strong hands‑on experience with CRM platforms (Ideally Braze or Klaviyo or similar).
• Proven experience delivering automated journeys and personalised campaigns at scale.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent stakeholder management and communication skills.
• Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams.
• Fluent in English

Desirable

• Experience working with large, global customer databases.
• Familiarity with consent management, data privacy, and compliance (e.g. GDPR).
• Experience collaborating with product and engineering teams on CRM-related initiatives.
• Background in premium, loyalty, or experience-led brands.

Success Measures

• Improved engagement, conversion, and retention metrics across CRM channels.
• Consistent delivery against agreed commercial targets, including revenue contribution, conversion uplift, and customer lifetime value, through effective CRM strategy and execution.
• Increased effectiveness of automated journeys and personalisation.
• Strong stakeholder satisfaction and alignment.
• Demonstrable impact on customer lifetime value and business KPIs.

Guidelines for Hybrid/Home Office

• Located in Bogota.
• Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
• A secure home office at your confirmed address, free from background noise or other distractions.
• You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative

Rewards designed around you

• Competitive salary package.
• Hybrid working. You can combine working from home and working from the office. If you don’t live near our office, then we are open to fully remote working options too.
• Paid time away from work.Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
• Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
• Extra Rewards. Lucrative Ten Loyalty Rewards program.
• Remote Working Holidays- possibilities to Travel and Work!
• Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
• Be part of ourglobal, dynamic, and inclusive Team, with diversity at its core.
• Genuine career opportunities within a dynamic andinternational company.

Commitment to Diversity

We encourage diverse philosophies, cultures and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline or terminate, will be based on merit, competence, performance and business needs.