Senior Analyst, Media Ad Ops

Warner Bros. Entertainment; Bogotá; Presencial; COP 160.140.000 - 240.212.000; Jornada completa

Descripción de la vacante

A leading media and entertainment company in Bogotá is seeking a Digital and Traditional Senior Media Analyst to manage campaign planning and ad operations. The candidate must possess strong analytical skills and experience in both digital and traditional advertising. Responsibilities include coordinating with media agencies and ensuring campaign execution without issues. The ideal candidate will have a Bachelor’s degree and at least 3 years of relevant experience, with proficiency in analytics tools.

Formación

• 3+ years of experience in media analysis, ad operations, or a related role.
• Proficiency in analytics and reporting tools.
• Experience with digital ad management tools.

Responsabilidades

• Manage campaign planning processes and support ad operations.
• Coordinate with media agencies for campaign implementation.
• Troubleshoot issues related to ad delivery.

Conocimientos

Analytical skills

Understanding of digital advertising platforms

Communication skills

Problem-solving skills

Educación

Bachelor’s degree in business, Marketing, Finance, or a related field

Herramientas

Google Analytics

Google Marketing Platform

Excel

Facebook Ads

Tiktok Ads

Descripción del empleo

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Overview

WBD is looking for a meticulous and analytical Digital and Traditional Senior Media Analyst to manage campaign planning processes, support ad operations, and reporting. The ideal candidate should have strong analytical skills, experience in digital and traditional advertising operations, and the ability to ensure the complete execution of a media campaign while providing detailed reports on the results, identifying optimization windows and opportunities.

The Job

Act as the primary point of contact for developing media strategies focused on online and offline media, maintaining an orderly communication process with other areas and agencies to ensure that media providers and partners can execute our media campaigns without delays or issues. At the same time, you will need to support and coordinate with other teams responsible for campaign implementation and advertising administrative operations.

Main responsibilities

• As part of the Media Strategy team, the main task is to be focused on the development of projects, strategies, and campaigns for various business units.
• Working closely with marketing, product and creative teams to ensure all the campaign are correctly implemented and working well.
• Working closely with media agencies, overseeing day-to-day campaign monitoring from planning, implementation, optimization, and closure, including results reports and presentations.
• Oversee trafficking of digital ad campaigns across platforms, maintaining updated all assets planning and post-buy files.
• Troubleshooting any issues related to ad delivery, ensuring minimal disruption for campaign performance.
• Using data visualization tools to create easy-to-understand dashboards for stakeholders.
• Reconcile discrepancies between planned and actual spend, resolving any issues promptly.
• Oversee the entire billing process for online and offline media campaigns.

Essentials

• Bachelor’s degree in business, Marketing, Finance, or a related field.
• 3+ years of experience in media analysis, ad operations, or a related role.
• Strong understanding of digital advertising platforms and ad trafficking processes.
• Proficiency in analytics and reporting tools, such as Google Analytics, Excel and data visualization software.
• Proven experience using any of the following advertising management tools such as: Google Marketing Platform, Google Ads, Facebook Ads, Tiktok Ads, Ibope, Comscore, etc.
• Experience in planning and executing paid media campaigns and tracking results.
• Strong ability to analyze and interpret data to provide actionable insights for growth marketing campaigns.
• English required.
• Experience with billing and invoicing processes in a media context.
• Excellent analytical and problem-solving skills.
• Strong attention to detail and accuracy.
• Effective communication and interpersonal skills.
• Ability to work independently and manage multiple tasks in a fast-paced environment.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.