Salesforce Marketing Cloud Engineer

Appnovation; Bogotá Distrito Capital - Municipio; Híbrido; USD 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading digital partner is seeking a talented Salesforce Marketing Cloud Engineer to join their dynamic team in Bogotá. You will be responsible for developing marketing automation workflows, managing campaigns, and implementing best practices in email marketing. The ideal candidate has over 6 years of experience and a strong understanding of the Salesforce ecosystem, ready to drive impactful digital solutions and customer engagement strategies. Join a collaborative environment that values diversity and innovation as you help clients achieve their marketing goals.

Formación

• 6+ years of experience as a Marketing Cloud Engineer.
• Proven track record within the Salesforce ecosystem.
• Strong expertise in Automation Studio and email marketing.

Responsabilidades

• Design, develop, and maintain marketing automation workflows.
• Create and execute targeted marketing campaigns.
• Monitor and analyze campaign performance.

Conocimientos

Problem-solving

Communication

Collaboration

Agile principles

Email marketing best practices

Personalization techniques

Educación

Bachelor’s degree in Marketing, Information Technology

Herramientas

Salesforce Marketing Cloud

Automation Studio

Descripción del empleo

Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth. Bold ambition. Practical action. Endless possibilities.

As aSalesforce Marketing Cloud Engineer, you will join a highly motivated and experienced team, building web and mobile applications and providing strategic consulting for Appnovation’s clients. We are looking for professionals with a strong consulting and solution-focused mindset who can contribute to architectural decisions, implement best practices, and deliver results.

The ideal candidate will have extensive experience with Automation Studio, data elements, journeys, campaigns, email domain setup, email deliverability best practices, consent management, and email content creation. Experience with personalization is a strong asset.

Qualifications

6+ years of experience as a Marketing Cloud Engineer

Proven track record within the Salesforce ecosystem

Strong expertise in Salesforce Marketing Cloud and related technologies

Deep understanding of email marketing best practices and personalization techniques

Familiarity with cloud platforms and services

Hands-on experience with Automation Studio, data elements, journeys, and campaigns

Experience with email domain setup and deliverability best practices

Knowledge of consent management and data privacy regulations

Excellent problem-solving skills and attention to detail

Strong communication and collaboration skills

Ability to manage multiple priorities in a fast-paced environment

Knowledge of Agile principles and methodologies

Bachelor’s degree in Marketing, Information Technology, or a related field

Key Responsibilities

Design, develop, and maintain marketing automation workflows using Automation Studio

Manage and optimize data elements to support marketing journeys and campaigns

Create and execute targeted marketing campaigns with effective segmentation and personalization

Set up and manage email domains in line with deliverability best practices

Implement consent management strategies in compliance with privacy regulations

Develop engaging and personalized email content to boost customer engagement

Collaborate with cross-functional teams to translate business requirements into technical solutions

Monitor and analyze campaign performance, providing insights and recommendations

Ensure data quality, integrity, and security across all marketing systems

Troubleshoot and resolve issues while supporting marketing operations

Who You Are

Customer-focused with a strong commitment to service

Able to influence technology decisions across different levels

Experienced in managing internal and external client relationships

Effective in balancing multiple priorities in a dynamic setting

A proactive communicator and collaborator with leadership skills

Skilled in translating business needs into scalable technical designs

Capable of explaining complex tech concepts to non-technical audiences

Strong analytical, problem-solving, and decision-making abilities

Committed to maintaining high standards in code quality, performance, and security

Curious and eager to explore new technologies and adapt quickly

Comfortable in entrepreneurial and fast-growing environments

Experience in consulting and client negotiations; connections in the Life Sciences industry are a plus

#LI-HYBRID

Thank you for your interest in a career with Appnovation Technologies! Please note that only those selected for an interview will be contacted.

At Appnovation, we recognize that diverse teams are the strongest teams. Diversity, Equity & Inclusion is not only something that we embrace - we celebrate it! We are proud to be an Equal Opportunity Employer and we encourage applicants from all backgrounds, lived experiences and industries to apply. Come join us at Appnovation, and learn more about how we stay true to our company values as we build better lives through better digital. Accommodations are available upon request throughout the recruitment process.

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