Salesforce Data Cloud Specialist.

Softtek; Colombia; Presencial; COP 90.000.000 - 140.000.000; Jornada completa

Descripción de la vacante

Softtek is seeking an experienced Salesforce Data Cloud specialist to design and implement data ingestion pipelines from multiple sources and to manage data models, identity resolution, and data quality. You will ensure privacy compliance and collaborate with data engineering for optimal data flows.

You will work with Marketing Cloud integration, report on campaigns, and stay current with Salesforce releases to advise platform enhancements and real-time personalization strategies.

Formación

• 3+ years of experience with Salesforce CRM, Marketing Cloud and/or Data Cloud.
• Strong knowledge of Data Extensions, SQL, AMPscript, and data modeling.
• Experience with ETL processes and integrating data from multiple sources.
• Familiarity with REST/SOAP APIs and Marketing Cloud Connect.
• Understanding of customer journey orchestration and marketing automation.

Responsabilidades

• Design and implement data ingestion pipelines from multiple sources (CRM, web, mobile, offline).
• Configure and manage data models, identity resolution, and calculated insights.
• Ensure data governance, privacy compliance, and data quality across the platform.
• Collaborate with data engineering teams to optimize data flows and transformations.
• Determine future real-time architecture and its impact on SDC SDK/API development, Web and Email Personalization.
• Integrate Social Engagement (LinkedIn) and Advertising (Viant) data into SDC to drive Web and Email Personalization.
• Integrate Webinar and Data Packs external data feeds while leveraging and enhancing Identity Resolutions Rules.
• Maintain and update documentation related to SDC architecture, data dictionary, data lineage and data governance.
• Investigate ingestion of Lakehouse data instead of CRM/MCE connectors from an data quality and credit consumption perspectives.

Conocimientos

Salesforce CRM/Marketing Cloud/Data Cl

Data Extensions/SQL/AMPscript

ETL/data integration

REST/SOAP APIs & MC Connect

Customer journey orchestration

Descripción del empleo

• 3+ years of experience with Salesforce CRM, Marketing Cloud and/or Data Cloud.
• Strong knowledge of Data Extensions, SQL, AMPscript, and data modeling.
• Experience with ETL processes and integrating data from multiple sources.
• Familiarity with REST/SOAP APIs and Marketing Cloud Connect.
• Understanding of customer journey orchestration and marketing automation.

Preferred:

• Salesforce certifications (e.g., Marketing Cloud Developer, Data Cloud Consultant).
• Experience with CDP platforms, identity resolution, and consent management.
• Knowledge of privacy regulations (GDPR, CCPA) and data compliance practices.

Key Responsibilities:

Salesforce Data Cloud (CDP):

• Design and implement data ingestion pipelines from multiple sources (CRM, web, mobile, offline).
• Configure and manage data models, identity resolution, and calculated insights.
• Ensure data governance, privacy compliance, and data quality across the platform.
• Collaborate with data engineering teams to optimize data flows and transformations.
• Determine future real-time architecture and its impact on SDC SDK/API development, Web and Email Personalization.
• Integrate Social Engagement (LinkedIn) and Advertising (Viant) data into SDC to drive Web and Email Personalization.
• Integrate Webinar and Data Packs external data feeds while leveraging and enhancing Identity Resolutions Rules.
• Maintain and update documentation related to SDC architecture, data dictionary, data lineage and data governance.
• Investigate ingestion of Lakehouse data instead of CRM/MCE connectors from an data quality and credit consumption perspectives.

Salesforce Marketing Cloud:

• Develop and maintain journeys, automations, and personalized campaigns using Journey Builder, Automation Studio, and Email Studio.
• Integrate Marketing Cloud with Data Cloud and other platforms (e.g., CRM, analytics tools)
• Implement Data Extensions, AMPscript, SQL queries, and scripting for dynamic content and segmentation.
• Monitor campaign performance and troubleshoot issues related to deliverability, tracking, and personalization.
• Migrate existing Marketing Cloud segments & data transform into SDC architecture while balancing credit consumption.
• Partner with marketing and analytics teams to define use cases and translate them into technical solutions.
• Support A/B testing, audience segmentation, and real-time personalization strategies.
• Stay current with Salesforce releases and best practices to recommend platform enhancements.