Salesforce Administrator

Social Element; Colombia; Remote; COP 287,292,000 - 414,977,000; Full time

Job summary

MarketFully is seeking a senior Salesforce Admin who will own the design and implementation of scalable Salesforce solutions. The role emphasizes automation, AI-assisted improvements, and minimal oversight, with cross-functional collaboration to prioritize initiatives.

You will work with stakeholders to translate business needs into practical Salesforce architectures, driving efficiency and strategic value across the organization.

Qualifications

• 6+ years of Salesforce development experience (Apex, Visualforce, Lightning Web Components, Flows, SOQL/SOSL)
• Salesforce certifications: Administrator, Agentforce Specialist, Platform App Builder, Platform Developer I
• Proven experience as a Salesforce Administrator with knowledge of Sales Cloud, Service Cloud, Experience Cloud, and Active Campaign
• Experience using AI tools (Einstein, GPT-based tools) to improve workflows
• Strong user management, security settings, and data management within Salesforce
• Ability to design, build, and optimize Salesforce solutions with minimal oversight
• Excellent written and spoken English, proven experience leading discovery with US-based stakeholders
• Pragmatic, user-first mindset with a track record of delivering high-impact solutions

Responsibilities

• Understand needs with stakeholders and translate into scalable Salesforce solutions
• Design and implement Salesforce solutions using Apex, Lightning Web Components, Flows, and other tools
• Leverage AI and automation to improve efficiency
• Collaborate with Salesforce services representative to maximize investment
• Avoid over-engineering and keep solutions simple and maintainable
• Maintain documentation and ensure ease of maintenance
• Manage intake and triage of Salesforce-related requests across departments
• Develop prioritization framework with leadership for urgency and impact
• Own the full solution lifecycle from discovery to delivery
• Support integrations between Salesforce and other platforms
• Identify opportunities for business process improvements using Salesforce capabilities

Skills

Salesforce Admin

Apex

Lightning Web Components

Flows

SOQL/SOSL

Sales Cloud

Tools

Visualforce

Apex

Lightning Web Components

Flows

Agentforce

Job description

Where: Argentina or Colombia - 100% Remote

Type: Full-time, via our employer of record

About MarketFully Group

We’ve combined four established companies - MotionPoint, Key Content, GetGloby, and Social Element - into one company: MarketFully.

MarketFully pairs AI technology with real human expertise to help brands create, adapt, and distribute content that reaches the right people in the right way. The result: stronger connections with global audiences, more engaged communities, and better visibility - all leading to marketing results you can actually measure.

The role

We are looking for a Salesforce Admin who is passionate about driving business outcomes as they are about building smart, scalable solutions whether through configuration, automation, or code when needed. In this role, you’ll seek to understand how our business works, collaborate with stakeholders to translate real needs into thoughtful Salesforce solutions, and avoid over‑engineering in favor of pragmatic, scalable improvements.

You’ll be a key partner in helping our internal teams work smarter and faster leveraging Salesforce, automation, and AI. When solutions show measurable impact internally, you’ll help us explore how to bring those capabilities to our customers as well.

This is a senior, high‑autonomy role. The Operations leadership team sets priorities based on business impact and you’ll be trusted to independently design, build, and execute the Salesforce solution itself, without technical guidance from leadership on how to get there. This role requires someone who is curious, grounded, strategic, and able to effectively manage competing requests from across the organization while working with leadership to prioritize based on business impact.

What You’ll Do

• Partner with business stakeholders to deeply understand needs and translate them into scalable, maintainable Salesforce solutions
• Independently design, build, and execute Salesforce solutions using Apex, Lightning Web Components, Flows, Agentforce, and other tools - with minimal technical oversight
• Leverage AI and automation to improve employee efficiency and customer-facing applications
• Meet with our assigned Salesforce professional services representative to ask questions and make sure we get the most out of our salesforce investment
• Avoid over‑engineering - solve the problem at hand using the simplest effective approach
• Maintain strong documentation and ensure solutions are easy to maintain
• Manage intake and triage of Salesforce‑related requests across departments, driving clarity and alignment
• Collaborate with leadership to maintain and evolve a prioritization framework that balances urgency, impact, and strategic value
• Own the full solution lifecycle - from stakeholder discovery through technical design, build, and delivery - with leadership setting priorities, not implementation details
• Support integrations between Salesforce and other platforms used across the business
• Proactively identify opportunities for business process improvements using Salesforce capabilities

What We’re Looking For

• 6+ years of Salesforce development experience (Apex, Visualforce, Lightning Web Components, Flows, SOQL/SOSL)
• Salesforce certifications: Salesforce Certified Administrator, Agentforce Specialist, Salesforce Certified Platform App Builder, Salesforce Certified Platform Developer I
• Proven experience as a Salesforce Administrator, with a strong understanding of Sales Cloud, Service Cloud, Experience Cloud, and Active Campaign
• Experience in using AI tools and platforms (e.g., Einstein, GPT‑based tools) to improve internal workflows
• Solid knowledge of user management, security settings, profiles, roles, and data management within Salesforce
• Experience in creating and maintaining workflows, processes, and automation using flows and process builders
• Proven ability to understand business processes and requirements - you're a listener first, you ask the right questions to refine requiremee, Lightning Web Components, Flows, SOQL/SOSL)nts, and then you build a scalable solution that delights end users
• Demonstrated ability to work autonomously - comfortable taking a business goal from a non‑technical stakeholder and independently determining the right Salesforce architecture and build approach, without step‑by‑step technical direction
• Excellent written and spoken English, with proven experience leading discovery conversations directly with US‑based business stakeholders - asking probing questions, surfacing unstated requirements, and pushing back on scope when needed
• A pragmatic, user‑first mindset with a track record of delivering high‑impact solutions without over‑engineering

Why join us

• Help improve the tools and processes that support a globally focused business
• Work with colleagues across teams and contribute to practical, high‑impact improvements
• Be part of a customer‑first organisation that values different perspectives

The Hiring Process

We’ll share details of the hiring stages with you during the application process. The process may include conversations about your experience and a practical task based on the kind of work you’d do in the role.

Our Diversity, Equality & Inclusion Commitment

We welcome applications from diverse and under‑represented groups regardless of background.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so even if you feel you don’t fulfill all the requirements, we encourage you to apply. We’d love to hear from you.

We value divergent thinkers who bring different experiences and viewpoints to MarketFully. We strongly encourage members of under‑represented groups to apply.

We can also make reasonable adjustments throughout the recruitment process. Please let us know if there is any additional support you may need.