Sales Manager AUEN CO

ENGINEERINGUK; Bogotá; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

ABB Colombia is seeking a Senior Sales and Marketing Manager to define and implement strategic sales and marketing plans for the LATAM Colombia area within the Energy Industries Division. You will lead budgets, field teams, and key accounts, emphasizing value-based selling and customer satisfaction across complex markets.

You will join a high-performing, collaborative team and use Salesforce and analytics to drive performance, digital transformation, and cross-functional alignment with global

Formación

• 8–10+ years in sales/marketing in industrial automation or energy
• Experience as Sales Manager or BD with multi-million USD targets
• Proficient in Salesforce and analytics platforms
• Strong leadership and customer relationship management skills
• Bachelor’s in Electrical/Electronic/Systems Engineering; MBA desirable
• Native Spanish and professional English
• Willing to travel up to 40% in Colombia and occasional international trips

Responsabilidades

• Define and implement sales and marketing strategies for the assigned area; manage budgets and targets
• Lead division footprint, pricing, and delivery model with focus on customer relationships and growth
• Oversee teams to monitor pricing and ensure compliance with approval processes
• Set key marketing/sales targets and metrics; monitor via Salesforce and analytics platforms
• Lead field engagement with key accounts and coach sales teams to build a robust pipeline

Conocimientos

Sales leadership

CRM tools (Salesforce)

Value-Based Selling

Digital sales tools

English & Spanish

Educación

Bachelor's degree in Engineering

MBA or similar (desirable)

Herramientas

Salesforce

BI/Analytics tools

Descripción del empleo

Employer ABB Location Bogota, Distrito Capital de Bogotá, Colombia Salary Competitive Closing date 12 Oct 2026

View more categories View less categories Sector Sales and Business Development Role Manager Contract Type Permanent Hours Full Time

This position reports to:

Local/Hub Division Manager

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Your role and responsibilities

In this role, you will have the opportunity to define and implement sales and marketing strategies for the assigned area. Each day, you will manage the marketing and sales action plans to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction. You will also showcase your expertise by proactively leading, developing, and coaching the Marketing and Sales function.

The work model for the role is: Hybrid

This role is contributing to the Energy Industries Division in Colombia (LATAM Region). Main stakeholders include International Oil Companies (IOCs), EPC contractors, private energy firms, and key accounts in Oil & Gas, Power Generation, Petrochemical, Water & Wastewater sectors, and emerging renewable energy markets.

You will be mainly accountable for:

• Creating, planning, and implementing the sales and marketing mission, vision, and strategy, along with the budget and efficiency targets for the assigned area.
• Leading the definition of assigned division and area footprint (market presence, execution standards, and delivery model), with focus on customer relationship management, installed base protection, and new business development.
• Overseeing assigned teams that identify, monitor, and maintain/exceed sales market price levels, evaluating pricing impact on results with cross-functional teams. Ensuring compliance with ABB's escalation and approval processes.
• Defining key marketing and sales targets (e.g., volume, prices, portfolio mix) and establishing appropriate metrics and measurement tools to monitor performance through Salesforce (SFDC) and other analytics platforms.
• Leading field engagement with key accounts, coaching sales teams, and ensuring robust sales pipelines. Fostering a culture of accountability and driving Value-Based Selling methodologies.

Our team dynamics

You will join and lead dynamic, talented, and high-performing team within ABB's Energy Industries Division in Colombia, where innovation, collaboration, and customer excellence are paramount. You will thrive in an environment that values strategic thinking, market leadership, and continuous digital transformation. The team works closely with global and regional counterparts, including Electrification and Motion divisions, to deliver integrated automation and energy solutions.

Qualifications for the role

• You are immersed in and highly skilled in sales and marketing methodologies, CRM tools (particularly Salesforce), and Value-Based Selling, within the industrial automation, energy, and process industries market.
• You have demonstrated 8-10+ years of progressive experience in sales and/or marketing within industrial automation, energy, or related process industries, ideally working as a Sales Manager or Business Development professional with multi-million USD target responsibility.
• You are qualified in Salesforce (SFDC) and other CRM/analytics platforms, with advanced knowledge of digital sales tools and business intelligence systems.
• You are passionate about customer relationship management, strategic market development, and team leadership. You are innovative around digital transformation, value creation for customers, and sustainable business solutions in the energy sector.
• Bachelor's degree in Electrical Engineering, Electronic Engineering, Systems Engineering, or related technical field. MBA or Master's in Business Administration, Marketing, or Commercial Management is highly desirable.
• You are at ease communicating in Spanish (native) and English (professional proficiency) to facilitate communication across diverse stakeholder groups.
• You are willing to travel up to 40% within Colombia, with occasional regional and international trips.

ABB Core Values

We value your Courage, Care, Curiosity, Collaboration, Resilience, and Growth Mindset. In this role, you will drive innovation, maintain customer focus, pursue continuous learning, work effectively across teams, navigate market complexities, and contribute to ABB's strategic growth in Colombia's evolving energy landscape.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?