Sales Development Representative

Formic; Medellín; Presencial; COP 108.303.249 - 180.505.415; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

Equity in Formic

Home Office Stipend

Monthly Cell Phone Reimbursement

Flexible Time Off

Descripción de la vacante

Formic is hiring a Sales Development Representative in Medellín, Colombia, to lead pipeline generation for manufacturing prospects. This role entails identifying and qualifying leads, collaborating with Sales and Marketing, and ensuring customer engagement for meaningful sales conversations. Ideal candidates will have 1-2 years in outbound sales and a proactive approach to achieving targets. Formic emphasizes professional growth and offers flexible rewards including equity and remote work perks.

Formación

• Proven ability to meet or exceed activity and pipeline KPIs.
• Strong internal motivation and desire to build a long-term sales career.
• Ability to operate effectively in a fast-paced, high-growth environment.

Responsabilidades

• Identify and prospect target manufacturing accounts.
• Generate marketing qualified leads and schedule meetings.
• Monitor website engagement and identify high-intent prospects.

Conocimientos

1–2 years of success in outbound sales

Communicating with C-level stakeholders

Process-oriented mindset

Collaborative team player

Herramientas

HubSpot

Salesforce

LinkedIn

ZoomInfo

Descripción del empleo

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full‑service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high‑performance, Made in America production.

About the team

The Go‑To‑Market Team is responsible for ensuring customers realize measurable value from the automation we deploy. From pre‑deployment coordination through onboarding and long‑term engagement, the team drives adoption, strengthens relationships, and ensures customers achieve meaningful operational outcomes.

Customer Success serves as the connective tissue between customers and internal teams, ensuring expectations are clear, communication is proactive, and execution is coordinated. The team also captures customer feedback and insights to continuously improve the product, delivery experience, and long‑term customer outcomes.

About the role

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations. This is a high‑visibility, performance‑driven role with clear impact on company growth. You will work closely with Sales and Marketing to drive top‑of‑funnel momentum while building the foundation for a long‑term career in sales.

As Sales Development Representative, you will

• Identify and prospect target manufacturing accounts across SMB, mid‑market, and enterprise segments
• Generate marketing qualified leads and schedule meetings for Account Executives
• Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns
• Build outbound prospecting lists and execute multi‑channel outreach via phone, email, and social platforms
• Monitor website engagement and identify high‑intent prospects for proactive outreach
• Create and test outreach sequences to improve response and conversion rates
• Leverage tools including HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline
• Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness
• Maintain disciplined activity tracking and CRM hygiene

What makes you a great fit

• 1–2 years of success in a structured outbound sales or business development environment
• Demonstrated ability to meet or exceed activity and pipeline KPIs
• Comfort communicating with Director, VP, and C‑level stakeholders via phone and email
• Process‑oriented mindset with strong attention to detail
• Ability to operate effectively in a fast‑paced, high‑growth environment
• Strong internal motivation and desire to build a long‑term sales career
• Collaborative team player with a competitive drive

Bonus points if you have

• Experience selling into industrial automation, manufacturing, or other B2B industrial environments

Compensation

Compensation for this remote contractor role will be determined based on the scope of work, level of responsibility, and the contractor’s experience. The final compensation structure will be outlined in the independent contractor agreement.

Our Total Rewards

• Equity in Formic: Participate in our stock option program and share in the success of a fast‑growing start‑up backed by leading global investors
• Home Office Stipend: A one‑time allowance for fully remote and hybrid employees to support an at‑home or on‑the‑road work setup
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy

Compensation Philosophy

Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage within each local market. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.

Final offers are customized based on experience, geographic location, and local market considerations, along with a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.

What we look for

• Fearless Optimism: You make bold bets, default optimistic, and are not paralyzed by risk. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.
• Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value‑added, and outcome‑driven. You don’t say “not my job.” You make things work.
• Today, Not Tomorrow: You have a bias to action. You close the loop, take extreme ownership, and understand that speed compounds. You don’t confuse activity with results.
• Seek Truth: You think from first principles, value data over ego, and are willing to challenge assumptions, including your own, in pursuit of the best answer.
• Made of Rubber: You are resolute and adaptable. When things break or priorities shift, you rebound stronger. You treat setbacks as learning moments and move forward with grit.
• One Formic: You operate without silos, practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.

Equal Opportunity Employment

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to care­[e-mail].

AI Use

At Formic, fairness and transparency are at the heart of our hiring process. We use AI‑powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure.