Product Manager Hematology

GSK; Bogotá; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

GSK in Colombia seeks a Marketing Manager for the hematology portfolio. You will design and deliver integrated multichannel plans, working closely with Medical, Market Access, Sales and Operations to drive measurable impact.

The role offers growth opportunities, direct contribution to patient outcomes and alignment with GSK's mission to unite science, technology and talent to get ahead of disease together.

Formación

• Experience developing brand plans, omnichannel campaigns and launches.
• Strong analytical skills and data-driven decision making.
• Experience in cross-functional teams and hybrid work environments.

Responsabilidades

• Develop local product strategy and annual hematology brand plan.
• Design and run omnichannel campaigns based on insights.
• Coordinate launches and lifecycle activities with cross-functional teams.
• Ensure compliant and effective execution with Medical, Market Access, Sales, and Operations.
• Monitor performance and budget, using data to guide actions.
• Share local market insights with regional and global teams.

Conocimientos

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Educación

Bachelor's degree in Marketing or related field

Herramientas

CRM

Descripción del empleo

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

You will lead the marketing strategy for our hematology portfolio in Colombia. You will work closely with Medical, Market Access, Sales and Operations to design and deliver integrated multichannel plans. We value clear thinking, collaboration and focus on measurable impact. This role offers strong growth opportunities, visible contribution to patient outcomes and alignment with our mission of uniting science, technology and talent to get ahead of disease together.

Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop and implement the local product strategy and annual brand plan for hematology therapies.
• Design and run omnichannel campaigns and educational activities based on customer insights.
• Coordinate launch and lifecycle activities, ensuring market readiness and cross-functional alignment.
• Partner with Medical, Market Access, Sales and Operations to ensure compliant and effective execution.
• Monitor business performance and budget, using data to recommend corrective actions.
• Gather and share local market insights with regional and global teams to influence strategy and content.

Why You?

Basic Qualification

• University degree in Marketing, Business Administration, Pharmacy, Medicine, Biology or related field.
• Minimum 5 years of relevant experience in the pharmaceutical industry, including experience as a Product Manager or Marketing Manager, with demonstrated experience in Hematology.
• Proven experience developing brand plans, omnichannel campaigns and product launches.
• Experience working in matrix and cross-functional teams.
• Strong analytical skills and comfort using data to guide decisions.
• This role is hybrid with regular in-country presence required in Colombia.

Preferred Qualification

• Previous experience in oncology or other specialty therapy areas.
• Experience managing high-value portfolios or complex product launches in public and private markets.
• Familiarity with digital marketing tools, CRM and multichannel engagement platforms.
• Postgraduate training in Marketing, Business, Public Health or related field.
• Demonstrated stakeholder management and influencing skills.
• Professional English level (B2 or higher).

What we value

We look for people who communicate clearly, act with integrity and focus on patients. You should work well in teams, make evidence-based decisions and adapt quickly. We support ongoing learning and career development. We welcome applicants from all backgrounds and encourage those who want to make a meaningful impact on health to apply.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require any adjustments or accommodation during the selection process to better showcase your abilities, please let our team know as soon as we contact you. We’re here to support you.

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