Product Manager Hematology

GlaxoSmithKline; Bogotá; Híbrido; COP 90.000.000 - 130.000.000; Jornada completa

Descripción de la vacante

GlaxoSmithKline in Colombia seeks a Marketing Manager for the hematology portfolio. Lead the local strategy, design and deliver multichannel plans, and coordinate cross-functional launches.

You will collaborate with Medical, Market Access, Sales and Operations, analyze data to guide decisions, and work in a hybrid model with regular in-country presence.

Formación

• University degree in Marketing, Business Administration, Pharmacy, Medicine, Biology or related field.
• Minimum 5 years in the pharmaceutical industry, with experience as Product/Marketing Manager, demonstrated in Hematology.
• Proven experience developing brand plans, omnichannel campaigns and product launches.
• Experience working in matrix and cross-functional teams.
• Strong analytical skills and comfort using data to guide decisions.
• Hybrid role with regular in-country presence required in Colombia.

Responsabilidades

• Develop and implement the local product strategy and annual brand plan for hematology therapies.
• Design and run omnichannel campaigns and educational activities based on customer insights.
• Coordinate launch and lifecycle activities, ensuring market readiness and cross-functional alignment.
• Partner with Medical, Market Access, Sales and Operations to ensure compliant and effective execution.
• Monitor business performance and budget, using data to recommend corrective actions.
• Gather and share local market insights with regional and global teams to influence strategy and content.

Conocimientos

Omnichannel Marketing

Data to Insights

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Digital Fluency

Scientific Literacy

Educación

University degree in Marketing, Business Administration, Pharmacy, Medicine, Biology or related field

Descripción del empleo

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

You will lead the marketing strategy for our hematology portfolio in Colombia. You will work closely with Medical, Market Access, Sales and Operations to design and deliver integrated multichannel plans. We value clear thinking, collaboration and focus on measurable impact. This role offers strong growth opportunities, visible contribution to patient outcomes and alignment with our mission of uniting science, technology and talent to get ahead of disease together.

Responsibilities

• Develop and implement the local product strategy and annual brand plan for hematology therapies.
• Design and run omnichannel campaigns and educational activities based on customer insights.
• Coordinate launch and lifecycle activities, ensuring market readiness and cross-functional alignment.
• Partner with Medical, Market Access, Sales and Operations to ensure compliant and effective execution.
• Monitor business performance and budget, using data to recommend corrective actions.
• Gather and share local market insights with regional and global teams to influence strategy and content.

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• University degree in Marketing, Business Administration, Pharmacy, Medicine, Biology or related field.
• Minimum 5 years of relevant experience in the pharmaceutical industry, including experience as a Product Manager or Marketing Manager, with demonstrated experience in Hematology.
• Proven experience developing brand plans, omnichannel campaigns and product launches.
• Experience working in matrix and cross-functional teams.
• Strong analytical skills and comfort using data to guide decisions.
• This role is hybrid with regular in-country presence required in Colombia.

Preferred Qualification

If you have the following characteristics, it would be a plus:

• Previous experience in oncology or other specialty therapy areas.
• Experience managing high-value portfolios or complex product launches in public and private markets.
• Familiarity with digital marketing tools, CRM and multichannel engagement platforms.
• Postgraduate training in Marketing, Business, Public Health or related field.
• Demonstrated stakeholder management and influencing skills.
• Professional English level (B2 or higher).

What we value

We look for people who communicate clearly, act with integrity and focus on patients. You should work well in teams, make evidence-based decisions and adapt quickly. We support ongoing learning and career development. We welcome applicants from all backgrounds and encourage those who want to make a meaningful impact on health to apply.

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Why GSK?

Unifying science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Find out more on our career site.