Product Lead, Acquisition and Activation

Félix; Bogotá; On-site; COP 445,590,000 - 604,730,000; Full time

Job summary

Félix, a fast-growing fintech, seeks a Product Lead for Acquisition and Activation to drive user growth and early activation across its consumer lending products. You will own the end-to-end journey for new-to-Félix borrowers and optimize conversion from first to second loan.

You will establish measurement frameworks, identify bottlenecks, and design scalable growth loops while balancing origination growth with credit quality targets.

Job description

About Us

At Félix, we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey. Our ambition is to deliver a white-glove financial experience with the simplicity of a conversation to a community the traditional financial system has historically overlooked.

About Us

At Félix, we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey. Our ambition is to deliver a white-glove financial experience with the simplicity of a conversation to a community the traditional financial system has historically overlooked. We are a hyper-growth Series C company, backed by over $300 million in funding from top-tier global investors, including Andreessen Horowitz, QED, Castle Island, Switch Ventures, HTwenty, Monashees, General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an "Endeavor Entrepreneur" and was a recipient of the CrossTech Fintech Startups Award. Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission- serving a community that has been underserved for too long because we are obsessed with our customers. We get things done with urgency and focus, driven by extreme ownership over our impact. We collaborate without ego, fostering radical transparency and fierce loyalty so we can grow together. Because we aim for insanely great rather than just good enough, we stay insatiably curious- always experimenting, building the future today, and delivering a product that truly makes our users' lives better.

About The Role

As Product Lead for Acquisition and Activation, you will lead the cross-functional squad responsible for driving user acquisition and early activation across all of Félix’s consumer lending products.

In this role, you will own the end-to-end journey for acquiring "new-to-Félix" users through loan products, as well as optimizing first-loan conversion and the critical progression from first to second loan. Working across both new and existing user bases, you will establish reliable measurement frameworks for loan funnels, identify high-impact conversion barriers, and design scalable growth loops that balance rapid origination growth with strict credit-quality and unit-economic targets.

Responsibilities

• Set Growth Direction & Strategy: Define the short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
• Own Acquisition & Activation Loops: Design, test, and scale growth loops that attract new users, maximize first-time borrower conversion, and drive progression to a second loan across all lending offerings.
• Lead Discovery & Experimentation: Combine rigorous user research, funnel and cohort analysis, and unit economics to prioritize opportunities, launch continuous experiments, and scale winning tactics.
• Lead the Pod: Provide clear direction, foster delivery excellence, and cultivate deep ownership and judgment across your cross-functional engineering, design, and data pod.
• Cross-Functional Alignment: Partner seamlessly with Marketing, Risk, Credit, Compliance, Operations, and Platform teams, ensuring rigorous risk controls and establishing a clean handoff to the Retention team.
• Address Funnel & Measurement Barriers: Establish robust funnel analytics to track new vs. existing user loan journeys separately, diagnosing and removing friction at every step.
• Supervise AI Integration: Leverage AI tools with high accountability to accelerate product discovery, data analysis, and prototyping while establishing necessary guardrails and quality checks.

Requirements