Performance Marketing/Growth Manager (App Campaigns)

IDT; Bogotá; On-site; COP 187,447,000 - 281,171,000; Full time

Benefits offered by this job

100% Remote LATAM

B2B Employment (gross)

Performance reviews

English classes

Career growth

Job summary

IDT is seeking a hands-on Mobile Performance Marketing Manager to drive paid campaigns across multiple digital channels for Boss Money and Boss Revolution. You will help grow the user base through data-driven optimization, testing, and cross-functional collaboration with design and creative teams.

Ideal candidates have 3+ years in UA or performance marketing, strong analytics, and fluency in English. This is a 100% remote LATAM role with a competitive salary, B2B employment, and opportunities

Qualifications

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience required.
• Hands-on experience with paid social platforms (Meta, TikTok, Snapchat).
• Strong analytical mindset to translate data into actions.
• Fluent in English, written and spoken.

Responsibilities

• Support the execution of paid campaigns across multiple channels and optimize daily.
• Help develop channel strategies to meet user acquisition targets (CPI, CPA, ROAS).
• Analyze the full funnel from impression to downstream conversions and inform budgets.
• Support creative testing and establish a structured testing framework.
• Monitor creative performance and impact of UA optimizations.
• Collaborate with designers to align ad assets with messaging and audience.
• Stay ahead of trends and experiment with new channels and concepts.
• Leverage AI tools to assist marketing tasks, including creative and analysis.

Skills

Paid campaigns management

UA / performance marketing

Data analysis

English fluency

Tools

Tableau

Job description

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

IDT is looking for a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-determined optimization.

* The interview process will be conducted in English.

What You’ll Do:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app’s messaging and audience.
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience needed.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English, written and spoken.

Nice to have:

• Experience working with Tableau.
• Experience with fintech, remittance, or financial apps.
• Familiarity with MMPs.
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
• Experience with influencer marketing.

What we offer:

• 100% Remote work opportunity for the Latam region!
• B2B Employment ($, gross).
• Stable job with long-term growth perspective.
• Competitive salary with annual performance review.
• Really good hardware.
• An exciting and challenging job with talented people around.
• Continuous learning and career growth opportunities.
• Compensation for professional training, seminars, and conferences.
• Referral program – get rewarded for helping us grow the team with talented people.
• Company-supported English classes to enhance your professional growth.

The interview process will be conducted in English.

Only accepting applicants from LATAM.