Performance-Driven SEO Content Lead

DuartePino; Medellín; On-site; COP 40,000,000 - 70,000,000; Full time

Benefits offered by this job

25 days of PTO

Official Holidays

Job summary

A management outsourcing firm is seeking a Brand Content Advisor with a strong SEO background to develop and execute performance-driven content strategies. The role involves writing SEO-optimized web and newsletter content while analyzing performance metrics using tools like HubSpot and Ahrefs. Candidates should have a Bachelor’s degree in Marketing or similar fields, along with 3+ years in content roles and bilingual proficiency in English and Spanish. Enjoy 25 days of PTO along with official holidays in this dynamic work environment.

Qualifications

• 3+ years of experience in content marketing, copywriting, or editorial roles with a performance-driven focus.
• Strong experience working with content and analytics tools.
• Able to write high-performing content and explain the 'why' behind its success.

Responsibilities

• Develop and execute content strategies that drive performance across owned and earned channels.
• Write SEO-optimized content for websites, blogs, and newsletters.
• Monitor and measure content performance using analytics tools.

Skills

SEO copywriting

Content analytics

Performance marketing

Bilingual (English and Spanish)

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

HubSpot

Mailchimp

Ahrefs

AgencyAnalytics

Job description

We're looking for a Brand Content Advisor with SEO expertise who excels at crafting compelling, long-form content and knows how to track and optimize its impact. This role is perfect for someone who blends creative copywriting with performance analytics, equally comfortable writing web copy, newsletters, and blogs as they review dashboards, analyze trends, and recommend strategic next steps.

As Brand Content Advisor, you'll lead performance-driven content initiatives across various brands, working closely with a Marketing Manager and other key stakeholders. Your focus will be on owned and earned media (websites, email, blogs, press), driving SEO rankings, organic growth, and conversions through strategic content planning and execution.

Key Responsibilities

• Develop and execute content strategies that drive performance across owned and earned channels.
• Write SEO-optimized content for websites, blogs, and newsletters, aligned with business objectives and user intent.
• Maintain and evolve an editorial calendar that supports client milestones and key performance indicators (KPIs).
• Monitor and measure content performance using HubSpot, Mailchimp, Ahrefs, and AgencyAnalytics tools.
• Translate data into insights and actionable content recommendations to improve engagement, retention, and conversion.
• Present performance updates and insights internally, helping guide ongoing and future strategy.
• Collaborate with designers, developers, and cross-functional teams to bring content to life across platforms and formats.
• Support business development by preparing content proposals and pitch decks based on audience insights and content trends.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or editorial roles with a performance-driven focus.
• Strong experience working with content and analytics tools.
• Able to write high-performing content and explain the "why" behind its success.
• Native-level English or fully bilingual (English and Spanish)—exceptional writing skills in both languages are a plus.
• Organized and self-motivated, with the ability to manage your own pipeline in a fast-paced environment.
• Base Compensation
• 25 days of PTO + Official Holidays

About DuartePino

DuartePino is a management outsourcing firm that combines deep customer knowledge with practical expertise in marketing, communications, and brand management to drive sustainable growth for clients. Our network of Trusted Advisors brings years of experience, offering fresh perspectives, proven processes, and the martech tools needed for effective execution.

In addition to our core services, we have expanded through our ventures: Téntico, a strategy-first brand studio focused on authentic branding for legacy brands and scale-ups, and Haipriori, a specialist in custom software solutions and digital innovation. We manage over 15 marketing communications departments, representing over $1B in annual sales, and 70% of clients export to international markets.