Paid Media Specialist

Inchcape Américas; Colombia; Hybrid; COP 55,800,000 - 89,280,000; Full time

Benefits offered by this job

Hybrid or remote work

Remote work bonus

HMO health coverage with dependents

Birthday leave

Equipment provided

Job summary

Inchcape Américas is seeking a Paid Media Specialist to drive performance across Google Ads and Meta Ads, focusing on lead generation and KPI optimization. You will develop and execute digital strategies, collaborate with business units, and craft data-driven recommendations.

With 1–3 years in Paid Media, you will analyze campaigns, build reports, and support stakeholders. The role offers hybrid or remote work arrangements and a comprehensive benefits package.

Qualifications

• Experience managing Paid Media campaigns across multiple platforms.
• Ability to generate leads and optimize results using KPI-driven insights.
• Strong communication and stakeholder management skills.

Responsibilities

• Plan and execute paid media campaigns across Google Ads and Meta Ads.
• Monitor budgets and optimize for lead generation, conversions and ROAS.
• Analyze results and present actionable insights to stakeholders.
• Collaborate with teams to ensure timely delivery and SLAs.
• Drive testing and market analysis to improve performance.

Skills

Campaign management

Lead generation

Data-driven

Stakeholder communication

Marketing analytics

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Google Ads

Meta Ads

GA4

Excel

PowerPoint

Job description

Are you looking to accelerate your career path in a stimulating, fast-growing business? At Inchcape, we’re pursuing an exciting strategy to evolve our global business and lead our industry’s transformation.

Join Inchcape Digital, part of Inchcape global network. You’ll explore and develop cutting-edge technology and data solutions that are driving our innovation and unique market position. Thrive as part of a highly collaborative and supportive team of diverse and talented colleagues. Our Digital Agency Platform is looking for Paid Media Specialist will Ensure compliance with the KPIS of the business units, at sales, lead generation, cost per lead level. creating and activating a digital strategy, using various global platforms

What you'll do

• Plan and execute paid media campaigns across Google Ads and Meta Ads, ensuring alignment with business objectives and best practices. Monitor, optimize, and manage campaign budgets to achieve lead generation, conversion, and performance targets.
• Analyze campaign results and track key KPIs such as CPL, CTR, CPC, ROAS, conversions, and engagement.
• Develop reports and presentations with actionable insights and strategic recommendations for stakeholders.
• Build strong relationships with business units and provide consultative support on paid media strategy and performance.
• Collaborate with internal teams to ensure timely campaign delivery, quality assurance, and adherence to SLAs.
• Drive continuous improvement through A/B testing, market analysis, competitor benchmarking, and adoption of new digital marketing trends and platforms.

About You

• Profesional en Marketing, Publicidad, Ingeniería o carreras afines.
• 1 a 3 años de experiencia gestionando campañas de Paid Media y relacionamiento con clientes.
• Experiencia en Google Ads y Meta Ads, con enfoque en generación de leads y optimización de resultados.
• Perfil analítico, orientado a datos y toma de decisiones basada en KPIs.
• Manejo intermedio de Excel, PowerPoint y herramientas de análisis digital (GA4).
• Excelentes habilidades de comunicación, presentación y gestión de stakeholders.
• Deseable experiencia en agencias de marketing digital, sector automotriz, TikTok Ads o plataformas programáticas.

We offer you

• Learning & Development: Access leading learning platforms with tailored pathways for every role, including technical and leadership training and certifications.
• Career Growth: Receive ongoing career support, regular performance reviews, and opportunities for promotion, with access to senior leadership for guidance and mentorship.
• Skills Advancement: Continuously upgrade your expertise through training in the latest technologies and industry advancements.
• Flexible Work: Benefit from hybrid or remote work arrangements, with a remote work bonus to recognise your contribution.
• Health & Wellbeing: Enjoy Health Maintenance Organization HMO coverage with free dependent inclusion and life insurance for added peace of mind.
• Special Leave: Celebrate your birthday with a dedicated day off just for you.
• Work Tools: Get the equipment you need to perform your role effectively.

Opportunity for everyone

At Inchcape, inclusion accelerates our success. We are committed to creating a workplace where everyone feels valued, heard, and empowered to thrive. We foster an inclusive culture that reflects the communities we serve, ensuring opportunitiesfor all.

About us

Our diverse global team of over 16,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow. Find out more www.inchcape.comInchcape’s Digital Delivery Centres drive innovation, empowering global mobility through advanced technology solutions. Our teams deliver impactful digital systems, ensuring long-term business success with world-class operations at scale. Learn more about us here.