Paid Media Specialist

Intellias; Colombia; Remote; COP 80,000 - 120,000; Full time

Benefits offered by this job

Indefinite contract

Health and life insurance

Workation up to 90 days

Training and certifications

Internet subsidy

Job summary

A leading global recruitment firm in Colombia seeks a Talent Delivery Lead to develop and optimize paid media strategies. This mid-senior level role involves planning high-performance digital campaigns targeting niche markets, managing PPC campaigns, and utilizing data-driven insights to enhance campaign effectiveness. Join a team committed to solving advanced tech challenges as you innovate in a fully remote environment.

Qualifications

• At least 7 years of experience in planning and optimizing paid media.
• Experience with niche audience targeting.
• Strong data-driven skills for analyzing marketing performance.

Responsibilities

• Develop and launch high-performance digital campaigns across platforms.
• Maintain multiple PPC campaigns and optimize ad performance.
• Own the paid media budget and report on campaign performance.

Skills

Advanced Business English

Planning and optimizing paid campaigns

Setting up Google Ads, Meta, and Programmatic campaigns

Using Google Analytics and Google Tag Manager

Targeting niche audiences

Problem-solving skills

Strong reporting analytical skills

Passion for performance/growth marketing

Tools

Google Analytics

Salesforce

Marketing Cloud

Job description

Talent Delivery Lead @Intellias | Global recruitment (USA & LATAM hiring)

At Intellias, we're always on the lookout for exceptional talent to join our team in Colombia. Over 20 years of market experience, Intellias brings together technologists, creators and innovators in Europe, North and Latin America, and the Middle East. Join our international team and take the mission to solve the advanced tech challenges of tomorrow!

If you're enthusiastic about contributing your skills and experience to our organization, we invite you to submit your CV for this position.

What we offer you in Colombia

• Indefinite contract with Intellias Colombia SAS, payment in COP
• Health, life, funerary and pet insurance for the employee
• Workation up to 90 days outside Colombia
• Training and certifications
• 100% work from home + internet subsidy
• 100% English environment

Requirements

• Advanced Business English
• At least 7 years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns.
• 7+ years setting up and maintaining Google Ads, Meta and Programmatic campaigns.
• 5+ years of experience working with Google Analytics and Google Tag Manager. Certification is a plus.
• Experience targeting niche audiences and decision makers in very different markets is essential
• Excellent problem‑solving skills. You have experience delivering results and know how to plan and execute accordingly.
• A driven and self‑starting personality. You have a hunger for continuously self‑improvement and development as you grow in this role and with our business.
• Strong reporting analytical skills, both quantitative and qualitative
• Passion for performance/growth marketing
• Salesforce and Marketing Cloud experience is a plus, but not required
• Desire to learn and scale into new advertising platforms and strategies

Responsibilities

• Develop local/global paid media strategies and launch high‑performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social and Programmatic)
• Set up and maintain multiple PPC campaigns including writing ads, designing campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spend
• Take on the subject matter expert role in paid media – provide recommendations and best practices towards framing new campaigns and optimizing live ones to achieve the best results and ROI on paid investment
• Setup, maintain and optimize digital campaigns, with regular reporting of performance against goals
• Create and manage remarketing, look‑alike and other custom audiences across all paid media platforms
• Own the paid media budget, both in terms of allocation, as well as to optimize results towards achieving business KPIs
• Regularly test and implement advanced approaches and tactics related to platform management, campaign targeting or budget optimization.
• Implement A/B and multivariate testing of ad copies and landing pages
• Report cross‑platform on regional and global campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratio
• Leverage in‑house reporting systems and analytical tools to take a data‑driven approach to analyze, optimize and improve campaign performance
• Identify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaigns
• Analyze website traffic and offer insights for improving campaigns
• Complete keyword and competitor research

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

IT Services and IT Consulting