Paid Media Performance (Trafficker/SEO)

Tambourine; Bogotá; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Tambourine, a fast-growing hospitality & tourism marketing firm, seeks a Bilingual Performance Specialist in Bogotá to drive digital campaigns across Google, Facebook, LinkedIn and more. You will manage paid media, conduct keyword research, optimize ad copy, and monitor ROI while coordinating SEO initiatives to boost organic visibility.

Ideal candidates have 2+ years in an agency setting, strong data instincts, and excellent communication skills.

Formación

• Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics and SEO tools.
• 2 years of experience in Agency.
• Strong analytical skills and ability to interpret data to inform decisions.
• Excellent communication and presentation skills.
• Ability to work independently and exceed goals.
• Time management to optimize personal work processes.

Responsabilidades

• Develop, implement and optimize paid media campaigns across platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.).
• Conduct keyword research and analysis to build targeting strategies and budgets.
• Create effective search ad copy and manage budgets to maximize ROI.
• Track campaign performance and present regular reports to stakeholders.
• Apply industry knowledge to solve technical issues.
• Develop and implement SEO strategies to improve organic rankings.
• Monitor website analytics and local directories including Google Business.

Conocimientos

Google Ads

Bing Ads

Facebook Ads

LinkedIn Ads

Google Analytics

SEMrush

Google Search Console

Yext

Google Business

Descripción del empleo

Tambourine is one of the fastest-growing hospitality & tourism marketing firms. Combining best-in-class tech with creative design, we revolutionize e-commerce for hotels, resorts and destinations.

Find us https://www.tambourine.com/ to learn more.

We are looking for a Bilingual Performance Specialist to join our media team in Bogotá to manage and optimize our client's digital marketing efforts. The Performance Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).

What we need from you

• Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and SEO tools such as SEMrush, Google Search Console, Yext and Google Business
• 2 years of experience in Agency
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication and presentation skills
• Ability to work independently and hold self accountable to exceed goals
• Optimize personal work processes and drive results through time management

Bonus Points:

• Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
• Knowledge and understanding of hospitality and travel industry

Paid Media Responsibilities

• Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
• Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
• Create effective search ad copy
• Manage budgets and bids to maximize ROI and achieve performance targets
• Track and analyze campaign performance data to identify areas for optimization and improvement
• Create and present regular performance reports to stakeholders
• Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.

SEO Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and increase website traffic
• Conduct keyword research and analysis to identify high-potential search terms
• Optimize website content and structure to improve visibility and relevancy
• Monitor and analyze website analytics data to identify areas for improvement and track progress
• Setup and monitor local directories and Google Business accounts
• Stay up-to-date with the latest SEO trends and algorithm updates

Equal Opportunity Employer:

Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, marital status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by state, or local laws, in the process of hiring, retention, or the promotion of the employee.