Paid Media Manager (Fully Remote)

Valatam; Colombia; Remote; COP 49,556,403 - 59,358,769; Full time

Benefits offered by this job

Monthly medical insurance stipend

Unlimited online fitness classes

Annual pay increments

Discretionary client bonuses

Birthday / Anniversary bonuses

Gym / Wellness allowance

7 U.S. federal holidays + 4 paid PTO days

Job summary

A digital marketing agency is seeking a skilled Paid Media Manager to oversee online advertising campaigns across platforms like Google and LinkedIn. The successful candidate will have at least 3 years of experience in marketing, proficiency in English and Spanish, and capabilities in campaign management and analysis. This role offers a starting rate of USD 1,288/month, with various attractive benefits such as annual pay increments and client bonuses.

Qualifications

• 3+ years of marketing experience running paid ad campaigns.
• Experience with UTM links and conversion pixels.
• Quiet home office with stable internet connection.

Responsibilities

• Develop and manage paid advertising strategies.
• Set up, monitor, and optimize paid ad campaigns.
• Write compelling ad copy and coordinate with design.

Skills

English (C1/C2)

Spanish

Marketing experience

Communication skills

Problem-solving skills

Education

Bachelor's or Associate's degree

Tools

Google Ads

LinkedIn Ads

Meta Ads

Google Tag Manager

CRM tools (preferably HubSpot)

Google Workspace

Microsoft Office

Job description

About Valatam

We're Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we're thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.

About The Role

We're seeking a skilled Paid Media Manager to help us develop, execute, and optimize Valatam's online paid advertising campaigns across platforms like Google Ads, LinkedIn, and Meta (Facebook & Instagram). This role will focus on generating high-quality leads (form fills and booked calls) and driving brand visibility among business owners and executives in North America & Canada.

Key Responsibilities

• Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads
• Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI
• Write compelling ad copy and coordinate with our design team for creative assets
• Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation
• Research and define target audiences and key segments based on our Ideal Customer Profile (ICP)
• Analyze campaign data and prepare monthly performance reports with actionable insights

Requirements

• English (C1/C2) and Spanish
• 3+ years of marketing experience running paid ad campaigns on Google, LinkedIn, and Meta
• Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot)
• Proficiency with Google Workspace and Microsoft Office
• Excellent communication and problem-solving skills
• Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection
• Bachelor's or Associate's degree preferred

Benefits

• Hourly rate starting at USD 1,288/month (final rate will be experience-based)
• Annual pay increments
• Discretionary client bonuses (80% of clients award year-end bonuses)
• 7 U.S. federal holidays + 4 paid PTO days
• Monthly medical insurance stipend (after induction)
• Birthday / Anniversary bonuses + Gym / Wellness allowance
• Unlimited online fitness classes + company events & Christmas celebrations

Our Core Values at Work

We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You'll thrive here if these values resonate with you.

Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.