Marketing Transformation Consultant — Data-Driven Campaigns

Mastercard; Bogotá ciudad; Presencial; COP 108.000.000 - 156.000.000; Jornada completa

Descripción de la vacante

Mastercard is seeking an Associate Managing Consultant in Advisors & Consulting Services, Marketing, to drive digital marketing initiatives powered by data analytics. The role focuses on client projects, lifecycle marketing, and delivering measurable business impact across campaigns and channels.

The position emphasizes collaboration with internal and external partners, project leadership, and innovation within a global fintech context. Local language fluency and travel as needed are expected.

Formación

• Extensive experience in integrated marketing with data-driven execution.
• Proven track record managing client accounts and campaigns.
• Ability to plan across channels to drive measurable outcomes.
• Excellent communication and presentation skills.
• Bachelor's degree in marketing or related field.
• Fluency in English and local language.
• Eligible to work in the country and travel as needed.

Responsabilidades

• Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
• Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
• Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact
• Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
• Ensure operational project execution within agreed milestones and budget
• Manage creative development and media planning, meeting high-quality standards aligned with client needs
• Assess, recommend and improve the performance of client’s marketing activities by using data insights and data visualization tools
• Collaborate with internal and external marketing partners to support business growth

Conocimientos

Digital marketing

Data analytics

Client management

Project management

Stakeholder management

English communications

Educación

Bachelor's degree in marketing or related field

Herramientas

Google Analytics

HubSpot

Marketing automation

Descripción del empleo

Mastercard is seeking an Associate Managing Consultant in Advisors & Consulting Services, Marketing, to drive digital marketing initiatives powered by data analytics. The role focuses on client projects, lifecycle marketing, and delivering measurable business impact across campaigns and channels.

The position emphasizes collaboration with internal and external partners, project leadership, and innovation within a global fintech context. Local language fluency and travel as needed are expected.