Marketing Manager

IFF; Bogotá; Híbrido; COP 234.338.000 - 312.452.000; Jornada completa

Descripción de la vacante

A global leader in taste and nutrition seeks a dynamic Regional Marketing Manager to drive initiatives in Latin America. This role focuses on customer engagement and growth strategies, particularly in the ice cream category. Candidates should have strategic thinking skills and be adept at collaboration. Experience with market analysis and proficiency in Salesforce are essential. This position is based in Bogotá, Colombia and requires travel.

Formación

• Proven experience in marketing, preferably within the food or beverage industry.
• Ability to analyze market trends and translate insights into strategies.
• Strong communication and presentation skills.

Responsabilidades

• Drive regional marketing initiatives across Latin America.
• Collaborate with Sales and Applications to meet customer needs.
• Develop marketing assets to support new initiatives.

Conocimientos

Strategic thinking

Collaboration

Market analysis

Customer engagement

Knowledge of ice cream trends

Herramientas

Salesforce (SFDC)

Descripción del empleo

Job Summary

IFF is seeking a dynamic and strategic Regional Marketing Manager to join our Food Ingredients division. This role is responsible for driving regional marketing initiatives, supporting customer engagement, and executing growth strategies across Latin America. The ideal candidate will be a proactive collaborator, working closely with Sales, Applications, and Innovation teams to deliver impactful marketing programs that align with customer needs and business objectives.
The position is based in Colombia and requires willingness to travel. Knowledge of ice cream trends is highly appreciated.

Customer Engagement

• Identify and understand customer needs to tailor marketing strategies and messaging.
• Collaborate with Applications teams to identify relevant concepts to effectively showcase our ingredient solutions.
• Partner with Sales to lead and coordinate cross-functional activities for key customer events and strategic presentations.
• Ensure all marketing support requests are entered and tracked in SFDC (Salesforce).

Category Initiatives

• Develop compelling value propositions, customer-facing presentations, one-pagers, and other marketing assets to support new initiatives.
• Drive and execute regional growth initiatives from concept through launch.
• Collaborate cross-functionally to ensure timely delivery of marketing materials and campaign execution.

Category & Market Expertise

• Serve as a category expert by performing market analysis leveraging subscription-based databases and internal performance metrics
• Primary focus will be on the Ice Cream category, however, the role will also be responsible for other food and beverage categories to support broader initiatives
• Monitor trends and identify white space opportunities for innovation and growth.
• Translate insights into actionable marketing strategies.

Marketing Operations & Content Management

• Upload new assets and retire outdated materials in a timely manner.
• Maintain and update regional showcase pages to reflect the latest marketing content and initiatives.

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more