Marketing Coordinator

Terminal; Colombia; Remote; COP 42,000,000 - 60,000,000; Full time

Job summary

Terminal is seeking a Marketing Coordinator to support Terminal AI, a new division focused on AI services, helping to grow awareness, engagement, and pipeline across global markets.

The role requires hands-on marketing experience in B2B, proficiency with outbound email tools (HubSpot, Iterable, Apollo, Outreach, Smartlead), and CMS publishing (WordPress, Webflow, HubSpot, Storyblok). You will collaborate with Marketing, Sales, and product teams to launch campaigns and measure impact.

Qualifications

• 4+ years of marketing experience, preferably in SaaS, HR tech, or marketplace businesses.
• Deep experience with outbound email campaign creation and deployment using tools like HubSpot, Iterable, Apollo, Outreach, Smartlead.
• Experience planning and executing in-person and virtual events, including vendor management and PM.
• Proficiency with CMS platforms for publishing content (WordPress, Webflow, HubSpot, Storyblok).
• Strong project management and ability to coordinate multiple initiatives.

Responsibilities

• Segment ICP companies and personas to target within an Account-based Marketing framework.
• Build, author, and deploy outbound messaging and emails to ICP customers using outbound tools.
• Plan and execute executive dinners and training events with efficient logistics and follow-up.
• Upload and manage marketing content in our CMS, collaborating with content creators and designers.
• Collaborate with sales, partnerships, and product teams to align marketing activities with business objectives.
• Support reporting and analytics efforts to measure success and inform future initiatives.

Skills

Marketing experience

Outbound email campaigns

Project management

Communication & collaboration

CMS proficiency

Event planning

Cross-functional teamwork

Tools

HubSpot

Iterable

Apollo

Outreach

Smartlead

Job description

Terminal is the smart global talent platform for hiring top software developers. For nearly a decade, Terminal has helped companies like Hims & Hers, Calendly, and GoPro source, vet, and hire thousands of elite software engineers. Today, Terminal specializes in AI-fluent engineering talent and provides the infrastructure to hire and employ teams across 180+ countries. With Terminal AI, forward-deployed engineers and AI builders embed inside businesses to build the agents, automations, and integrations that put AI to work. Learn more at terminal.io and ai.terminal.io.

About the Role

We recently launched a new services division, Terminal AI. Terminal AI formed from our recent acquisition of Stationed AI. Our forward-deployed engineers and AI builders embed with teams to build the agents, automations, and integrations that put AI to work. This group aims to capitalize on the $260B+ market by 2030 for AI services.

We’re looking for a Marketing Coordinator to support marketing initiatives and help drive awareness, engagement, and pipeline growth for this new division. This role is ideal for a hands‑on marketer with at least 2+ years of experience in B2B marketing who thrives in a fast-paced environment and enjoys working on events, content execution, and project management.

As this is a new division, you’ll build off established marketing motions for the Terminal core business and help establish new marketing motions that work for Terminal AI’s distinct ICP. You’ll work closely with Terminal Marketing, Sales, and the Terminal AI team to launch campaigns, monitor results, and iterate to find the marketing approaches that perform most strongly.

This individual must be located in Mexico, Colombia or Costa Rica and have established work authorization. The role will deliver 100% remotely.

Key Responsibilities

• Working within our Account-based Marketing framework, help segment the right ICP companies and personas to target with campaigns.
• Build, author, and deploy outbound messaging and email campaigns to ICP customers using outbound tools like Apollo, HeyReach, Iterable, and more.
• Plan and execute executive dinners and training events, ensuring seamless logistics, targeted guest outreach, and post-event follow-up to drive business impact.
• Upload and manage marketing content in our CMS, collaborating with our content creator and designer to ensure high-quality execution.
• Work closely with sales, partnerships, and product teams to align marketing activities with business objectives.
• Support reporting and analytics efforts to measure marketing success and optimize future initiatives.

What You Bring (Must-Have Skills & Experience)

• 4+ years of experience in marketing, preferably in SaaS, HR tech, or marketplace businesses.
• Deep experience with outbound email campaign creation and deployment. Must have experience with sales / marketing automation tools like HubSpot, Iterable, Apollo, Outreach, Smartlead, and more.
• Experience planning and executing in-person and virtual events, including vendor management, project management, and internal and external communications.
• Proficiency in CMS platforms (e.g., WordPress, Webflow, HubSpot, Storyblok) for publishing marketing content.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
• Excellent communication and collaboration skills, with an ability to work cross-functionally.

Nice-to-Have Skills

• Familiarity with Salesforce or other CRM tools to track marketing performance.
• Basic design skills (e.g., Canva, Figma) to support content creation efforts.
• Knowledge of SEO and content optimization best practices.

Why Join Terminal?

• Be part of a fast-growing, innovative company shaping the future of global hiring and custom AI deployment.
• Get in on the ground floor of Terminal AI. You'll be one of the first marketers on a brand-new division, with a direct hand in how it goes to market.
• Work with top-tier talent and companies in an international environment.
• Gain hands‑on experience across multiple areas of marketing, with opportunities for growth and development.
• Enjoy a dynamic and collaborative culture that values impact and creativity.