Marketing Communications Lead

Vantage Specialty Ingredients; Bogotá; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Vantage Specialty Ingredients in Colombia seeks a Communications Marketing Lead to drive LATAM brand coherence and demand generation. You will adapt global messages to regional realities and manage campaigns across digital, PR, and events.

The role partners with global and regional teams to plan GTM initiatives, design regional content, and oversee events, webinars, and campaigns, ensuring ROI and consistent messaging.

Formación

• 6+ years in communications, brand management, or marketing roles, ideally in multinational B2B or consumer industries.
• Experience in event management, content development, and digital campaigns.
• Proven ability to adapt global strategies to regional execution with measurable results.

Responsabilidades

• Localize and adapt global creative assets, messaging, and campaigns for Latin America and ensure brand consistency across channels.
• Plan, coordinate, and execute regional events, trade shows, webinars, and digital campaigns with strong ROI.
• Create region-specific content for social media, PR, and internal communications, integrating technical stories into external assets.
• Collaborate with global and regional teams to ensure cohesive execution and support demand generation aligned with GTM plan and sales objectives.

Conocimientos

Communication skills

Storytelling

Project management

Cross-cultural collaboration

Agility

Educación

Bachelor's degree in Chemical Engineering, Marketing, Communications, Business Administration, or related field

Descripción del empleo

The Role

Position Title: Communications Marketing Lead - Latin America

Position Summary

The Communications Marketing Lead will ensure the flawless execution of marketing communications and activities in alignment with the global brand strategy, while adapting initiatives to the cultural and market realities of Latin America. This role drives brand consistency, impactful campaigns, and cohesive communication across all channels, supporting both awareness and demand generation objectives.

Position Scope

The role will be located in Colombia and will have responsibility for the LATAM region.

The main missions of the role are:

Communications & Brand
Adapt and localize global messages and assets for Latin America, ensuring brand consistency across all channels and touchpoints.

Event & Campaign Management
Design and execute events, trade shows, and digital campaigns, managing logistics and vendors to maximize impact and return on investment.

Content Production
Create regional content for social media, public relations, and internal communications, integrating technical stories into high-value external materials.

Cross-Functional Alignment
Collaborate with global and regional teams to ensure cohesive execution, supporting demand generation activities aligned with the GTM plan and business objectives.

Essential Duties and Responsibilities

Key responsibilities include, but are not limited to the following:

Communications & Brand

• Localize and adapt global creative assets, messaging, and campaigns for Latin America.
• Ensure brand consistency across all channels and touchpoints.

Event & Campaign Management

• Plan, coordinate, and execute regional events, trade shows, webinars, and digital campaigns.
• Manage logistics, vendor relationships, and post-event evaluations to maximize ROI.

Content Production

• Create region-specific content for social media, PR, and internal communications.
• Collaborate with the Technical Marketing Lead to incorporate technical stories into public-facing assets.

Cross-Functional Alignment

• Work closely with global and regional stakeholders to ensure cohesive execution.
• Support demand generation activities that align with the GTM plan and sales objectives.

Note: The duties listed above are not all inclusive and may be subject to periodic updating or revision.

Education & Experience

Education: 6+ years of experience in communications, brand management, or marketing roles, ideally in multinational B2B or consumer industries. Experience in the chemical industry is a plus.

Demonstrated expertise in event management, content development, and digital campaigns.

Proven ability to adapt global strategies to regional execution with measurable results.

Bachelor's degree in Chemical Engineering, Marketing, Communications, Business Administration, or a related field.

Knowledge, Skills, & Talents

Vantage is looking for business leader with proven agility to navigate within a highly international and entrepreneurial organization. More specifically, we seek the following attributes and competencies for the position:

• Strong communication and storytelling skills, with experience in content creation and brand positioning.
• Excellent organizational and project management abilities to coordinate multiple initiatives simultaneously.
• Creative mindset with the ability to adapt messaging to diverse audiences and markets.
• Collaborative and agile professional who thrives in cross-functional, multicultural environments.
• Embody Vantage values: Customer First, Drive for Results, Agility, Accountability, and Stewardship.

Equal Employment Opportunity

Vantage is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected category.

About Vantage

Vantage provides natural solutions to our customers' technical performance and marketing needs through a unique combination of chemistry, application expertise and service. Underpinned by our broad portfolio of formulations, ingredients and actives that are built on a backbone of sustainable oils, fats and their derivatives, Vantage targets selected markets and applications including personal care, food, surface treatment, agriculture, pharma, and consumer and industrial performance. Vantage is headquartered in Deerfield, IL., operates in 11 countries worldwide and employs more than 1,000 talented professionals focused on delivering exceptional customer experiences with every interaction.

We are a dynamic people-centered organization where you'll be part of a collaborative global team. Embracing our cultural diversity, we learn from each other to constantly improve, adapt and iterate. We value the voices and talents of our colleagues, empowering them to drive their unique ideas to completion. We're convinced that exceptionally motivated employees produce outstanding results, and w