Marketing Analyst II — Direct Mail & Email Content Lead

Capgemini; Colombia; Presencial; COP 281.171.000 - 406.136.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and performance-based bonuses

Comprehensive benefits package

Career development and training opportunities

Flexible work arrangements

Dynamic and inclusive work culture

Private Health and Dental Insurance

Pension Plan

Meals tickets

Life Insurance

Descripción de la vacante

A major global insurance group seeks a Marketing Manager based in Colombia to lead creative direct mail and email acquisition initiatives. This role demands strong experience in B2B content creation and sales enablement with a focus on digital strategies. The successful candidate will collaborate across departments, drive marketing efforts, and utilize analytics for optimized performance. This position offers a competitive salary and a robust benefits package in an inclusive work environment.

Formación

• 5 years experience in marketing business to business creative content and sales enablement.
• 5 years experience in direct mail and email content creation.
• Fluent in English.

Responsabilidades

• Manage creative business to consumer acquisition direct mail and email.
• Drive stakeholder engagement across sales and external partners.
• Lead cross-functional activities and planning processes.
• Create and manage business to consumer content.
• Manage the creative development process with agency partners.
• Leverage AI and analytics for marketing strategy development.

Conocimientos

Marketing execution with focus on digital optimization

Familiarity of UX / UI principles for digital purchasing

Project management and cross-functional skills

Ability to measure and understand outcomes based on ROI

Educación

Bachelor's degree

Descripción del empleo

A major global insurance group seeks a Marketing Manager based in Colombia to lead creative direct mail and email acquisition initiatives. This role demands strong experience in B2B content creation and sales enablement with a focus on digital strategies. The successful candidate will collaborate across departments, drive marketing efforts, and utilize analytics for optimized performance. This position offers a competitive salary and a robust benefits package in an inclusive work environment.