Marketing Analyst

Essity; Medellín; Presencial; COP 117.091.000 - 175.638.000; Jornada completa

Descripción de la vacante

A leading global hygiene and health company is looking for a Marketing Analyst in Medellín, Colombia. The candidate will coordinate brand initiatives across the Andean and Caribbean regions, focusing on digital marketing. Responsibilities include managing communication campaigns, procurement process, and budget adherence. The ideal candidate holds a relevant degree and has at least 2 years of experience in marketing. This role offers an opportunity to contribute to societal well-being and innovation.

Formación

• At least 2 years of experience in marketing and/or brand development.
• Dynamic, proactive, and solutions-oriented individual.
• English level: B2.

Responsabilidades

• Support local teams in developing and executing strategic communication campaigns.
• Manage the procurement process for brand-related goods and services.
• Track adherence to the operating/marketing budget.
• Oversee activities across the brand’s regional digital assets.
• Manage campaign execution and coordinate internal launch strategies.

Conocimientos

Knowledge of digital marketing

Project management skills

Advanced Excel skills

Solutions-oriented

Attention to detail

Educación

Bachelor’s degree in Business Administration, International Business, Industrial/Administrative Engineering, or Marketing

Descripción del empleo

Marketing Analyst

About the Role

We are seeking a marketing enthusiast to coordinate brand initiatives across the Andean and Caribbean regions, with a strong focus on Colombia. The role aims to strengthen brand visibility by executing high-impact initiatives across ATL, BTL, and digital media, ensuring messaging consistency and flawless implementation.

What You Will Do

• Support local teams in the development and execution of strategic communication campaigns.
• Manage the procurement process (quotations, purchase requests, export requests, and invoice handling) for goods and services related to brand activities.
• Track and ensure adherence to the operating/marketing budget.
• Oversee and coordinate activities across the brand’s regional digital assets.
• Manage campaign execution to ensure plans and timelines are met; propose and coordinate internal launch strategies at both regional and local levels.
• Align and monitor e-commerce communications and regional website strategies to drive online and offline conversion, ensuring content review, metric tracking, and an appropriate ROI.

Who You Are

• Bachelor’s degree in Business Administration, International Business, Industrial/Administrative Engineering, or Marketing.
• At least 2 years of experience in marketing and/or brand development.
• Knowledge of digital marketing, advertising, and media.
• Dynamic, proactive, and solutions-oriented, with strong attention to detail and excellent project management skills.
• Advanced Excel skills and a strong interest in data and analytics.
• English level: B2.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you\'ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

Location

Medellín, Colombia