Market Research Analyst

Essity; Medellín; Presencial; COP 30.000.000 - 50.000.000; Jornada completa

Descripción de la vacante

A global consumer goods company in Medellín is seeking a Market Research Analyst. This role involves conducting and analyzing market research studies, generating insights from data, and collaborating with external partners. The ideal candidate should have a bachelor's degree in a relevant field and at least 2 years of marketing experience. Strong analytical skills and B2 English proficiency are essential. Join us to contribute to well-being and drive positive change.

Servicios

Valued and empowered work environment

Opportunities for professional growth

Positive change for society and environment

Formación

• At least 2 years of experience in marketing and/or brand development.
• Dynamic, proactive, and solutions-oriented with attention to detail.

Responsabilidades

• Conduct consumer research and analyze results.
• Perform data analyses to generate insights.
• Create reports and scorecards to provide market data.

Conocimientos

Data analysis

Project management

Advanced Excel skills

B2 English proficiency

Educación

Bachelor’s degree in Business Administration, International Business, Industrial or Administrative Engineering

Descripción del empleo

Overview

Market Research Analyst

Conduct and analyze market research studies for a big or mid size region across categories (e.g. competitor, market, digital campaign analysis, category, customer, consumer, and shopper) to provide accurate and timely information and relevant insights for strategic and operational decisions.

Responsibilities

• Conduct in-house consumer research. This includes: understanding the business need, proposing a methodological approach, designing the survey, setting it up on the platform (qualtrics or conjointly), and analyzing the results.

• Perform analyses of relevant data and prepare insights and recommendations to develop and grow the business by the integration of the knowledge of market, consumer and shopper on more strategic brands.

• Gather information, monitors data on relevant trends and activities, and contribute to data and insight sharing with others (within and outside organization).

• Create reports and scorecards and provide required data to organization (market & consumer).

• Support delivery of research according to global guidelines.

• Support validation of vision, drivers, plans and/or recommendation by ensuring relevant insight is available to support argumentation.

• Contribute to best practice sharing, respective networks and projects.

• Consolidate relevant customer, consumer shopper and market analysis and understanding to generate insights, ideas and concepts, proactively use this information within assigned projects.

• Develop analysis of current data information from Nielsen and Kantar World Panel to generate recommendations on the opportunities and / or risks for our business and brands have in the market.

• Monthly monitoring of the market behavior according to the tools provided by Nielsen and Kantar World Panel.

• Support the development of estimates of market sizes and their growth.

• Responsible for the management of the relation with our external partners, from the administration to the data accuracy, responsible for the choice of adequate research method for each assigned projects. (market & consumer). Thinking together to deliver the most efficient recommendations for the business. Actively participate in customer, consumer & shopper related decision making.

• Ensure the market research library is maintained and up to date.

• Manage actual and new tools/methodologies to provide visibility of our brand's performance in all channels.

• Manage introduction of new tools & technologies and collaborate with IT and external partners to develop the design, functionality and usability of the tool and/or reports.

• May provide coaching and supervision to the work of less experienced colleagues.

• Problems faces are difficult, sometimes complex.

Who You Are

• Bachelor’s degree in Business Administration, International Business, Industrial or Administrative Engineering.

• At least 2 years of experience in marketing and/or brand development.

• Dynamic, proactive, and solutions-oriented, with strong attention to detail and excellent project management skills.

• Advanced Excel skills and a strong interest in data and analytics.

• English level: B2.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you\'ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

Location

Medellin, Colombia