Market Insights and Analytics Coordinator

Abbott; Bogotá ciudad; Presencial; COP 90.000.000 - 130.000.000; Jornada completa

Descripción de la vacante

Abbott, con sede en Bogotá, busca profesional en Marketing Analytics para desarrollar modelos de Marketing Mix, elasticidad de precios y herramientas analíticas en la división de nutrición. Trabajarás con datos de clientes, precios y rendimiento de campañas para apoyar decisiones estratégicas y optimizar ingresos.

Se valorará experiencia en ciencia de datos aplicada al marketing, dominio de BI (Power BI) y habilidades en R/SQL, así como comunicación efectiva de insights a audiencias no técnicas.

Formación

• Título universitario en campos relevantes (Marketing, Economía, Negocios, Ciencia de Datos, Estadística o Informática).
• Experiencia en ciencia de datos aplicada a marketing y analítica de datos.
• Conocimientos de herramientas de BI y visualización de datos.

Responsabilidades

• Desarrollar modelos de Marketing Mix y simulación.
• Soportar actividades de elasticidad de precios.
• Proporcionar gobernanza y soporte para datos sindicados.
• Desarrollar herramientas predictivas y desplegarlas con código (R o Python).
• Soportar analítica de precios y meta-análisis.
• Aportar valor a las filiales mediante inteligencia de negocio.
• Crear herramientas para simular escenarios de negocio en las filiales.

Conocimientos

Data science

Marketing analytics

Machine learning

Analytical thinking

Educación

Bachelor's Degree in Marketing, Economics, Business, Data Science, Statistics, Computer Science

Herramientas

Power BI

R

SQL

Google Analytics

Salesforce.com

Facebook/Google advertising

Descripción del empleo

En Abbott promovemos la igualdad de oportunidades. Invitamos a postularse a todas las personas en condición de discapacidad, garantizando un proceso de selección inclusivo y accesible. Es necesario contar con certificado de discapacidad vigente, emitido por una entidad autorizada, con el fin de garantizar el acompañamiento y la adaptación durante el proceso.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to :

• Career development with an international company where you can grow the career you dream of .
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Bogotá location in the Nutrition Division.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

What You’ll Do

• Develop Marketing Mix Models, including analysis and simulation.
• Support activities related to pricing elasticity.
• Provide governance and support for syndicated data.
• Develop predictive tools
• Deploy Marketing Mix Models using code (R or Python).
• Support pricing analytics and meta-analysis.
• Add value to affiliates through business intelligence.
• Develop tools that enable affiliates to simulate business scenarios

Required Qualifications

• Bachelor's Degree : A degree in a relevant field such as Marketing, Economics, Business, Data Science, Statistics, Computer Science, or a related discipline

Preferred Qualifications

• Deep expertise in data science, analytics, machine-learning and marketing
• Robust experience applying data science concepts to marketing (i.e., marketing, models)
• Expertise in BI Tools : Power Bi is a plus.
• Expertise in R, SQL, Salesforce.com, Google Analytics, Facebook/Google advertising, etc.
• Strong math skills (i.e., statistics, algebra), analytical thinking and business acumen
• Strong data visualization skills and the ability to translate and communicate analytics and insights to non-technical audiences
• Spanish (Native) / English (Fluent)