Market Insights and Analytics Coordinator

Abbott Laboratories; Bogotá ciudad; Presencial; COP 89.280.000 - 156.240.000; Jornada completa

Descripción de la vacante

Abbott Laboratories en Bogotá busca analista de marketing enfocado en modelos de mezcla de marketing y elasticidad de precios para apoyar decisiones de negocio en la división de nutrición. Trabajarás desarrollando herramientas predictivas y desplegando modelos usando R o Python, con gobernanza de datos y analítica de precios para afiliados, buscando traducir datos en insights accionables.

Se valora experiencia en BI y visualización de datos.

Formación

• Degree in Marketing, Economics, Business, Data Science, Statistics, CS or related field.
• Strong data analysis and quantitative skills.
• Experience applying data science concepts to marketing.

Responsabilidades

• Develop Marketing Mix Models and simulations.
• Support pricing elasticity activities and analytics.
• Provide governance and support for syndicated data.
• Develop predictive tools and deploy models using R or Python.
• Support pricing analytics and meta-analysis.
• Add value to affiliates through business intelligence.
• Develop tools to simulate business scenarios for affiliates.

Conocimientos

Marketing Mix Modeling

Pricing elasticity

Data governance

Predictive tools

R/Python

Pricing analytics

Business intelligence

Power BI

Data visualization

Spanish/English bilingual

Educación

Bachelor's degree in Marketing, Economics, Business, Data Science, Statistics, or Computer Science

Herramientas

Power BI

R

SQL

Salesforce

Google Analytics

Facebook Ads

Google Ads

Descripción del empleo

JOB DESCRIPTION: En Abbott promovemos la igualdad de oportunidades. Invitamos a postularse a todas las personas en condición de discapacidad, garantizando un proceso de selección inclusivo y accesible. Es necesario contar con certificado de discapacidad vigente, emitido por una entidad autorizada, con el fin de garantizar el acompañamiento y la adaptación durante el proceso.

About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of . A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity This position works out of our Bogotá location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

What You’ll Do

• Develop Marketing Mix Models, including analysis and simulation.
• Support activities related to pricing elasticity.
• Provide governance and support for syndicated data.
• Develop predictive tools
• Deploy Marketing Mix Models using code (R or Python).
• Support pricing analytics and meta-analysis.
• Add value to affiliates through business intelligence.
• Develop tools that enable affiliates to simulate business scenarios

Required Qualifications

Bachelor's Degree: A degree in a relevant field such as Marketing, Economics, Business, Data Science, Statistics, Computer Science, or a related discipline

Preferred Qualifications

Deep expertise in data science, analytics, machine-learning and marketing

Robust experience applying data science concepts to marketing (i.e., marketing, models)

Expertise in BI Tools: Power Bi is a plus.

Expertise in R, SQL, Salesforce.com, Google Analytics, Facebook/Google advertising, etc.

Strong math skills (i.e., statistics, algebra), analytical thinking and business acumen

Strong data visualization skills and the ability to translate and communicate analytics and insights to non-technical audiences

Spanish (Native) / English (Fluent)

Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Sales Support & Administration DIVISION: ANI International Nutrition LOCATION: Colombia > Bogota : Building II ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: No MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Not Applicable

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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