LATAM Modern Trade & Customer Strategy Lead

Coca Cola; Bogotá; On-site; COP 572,902,000 - 763,869,000; Full time

Job summary

Coca-Cola is seeking a Senior Director of Modern Trade and Customer Strategy for LATAM, based in Mexico. You will lead the regional agenda to scale Modern Trade as a profitable growth engine, aligning KO, bottlers, hubs, key customers, and cross-functional partners around a common strategy.

You will translate LATAM priorities into actionable channel playbooks, multi-year customer plans, category management capabilities, and investment models to drive sustainable growth with a data-led,

Qualifications

• Senior leadership experience in modern trade and customer strategy.
• Ability to translate data and insights into actionable plans.
• Proven influence across senior stakeholders and cross-functional partners.
• Experience driving growth across multiple markets and bottling partners.

Responsibilities

• Define LATAM Modern Trade strategy and align formats, growth platforms, and profitability.
• Build integrated commercial plans linking shopper insights to execution standards.
• Lead JBPs, segmentation, scorecards, and partnership models with key accounts.
• Coordinate with Franchise, RGM, Marketing, Finance, and Supply Chain for alignment.
• Codify best practices and scale insights across LATAM hubs and partners.
• Use data-led reasoning to size opportunities and track value creation.

Skills

Senior leadership

Modern Trade

Customer strategy

Commercial planning

RGM

Category management

Job description

Coca-Cola is seeking a Senior Director of Modern Trade and Customer Strategy for LATAM, based in Mexico. You will lead the regional agenda to scale Modern Trade as a profitable growth engine, aligning KO, bottlers, hubs, key customers, and cross-functional partners around a common strategy.

You will translate LATAM priorities into actionable channel playbooks, multi-year customer plans, category management capabilities, and investment models to drive sustainable growth with a data-led,