Hematology Commercial Lead: Growth & Execution

ABBVIE; Puerto Bogotá; On-site; COP 231,107,000 - 363,168,000; Full time

Job summary

AbbVie Inc. in Colombia seeks a Commercial Manager to lead the Hematology portfolio, guiding strategy, forecast accuracy and end-to-end execution.

You will lead a five-person field sales team and coordinate Brand, Medical, Market Access and other functions to drive growth and improve patient outcomes. The role requires strong leadership, strategic and financial acumen, and deep knowledge of hematology, with responsibility for KPI delivery, budget planning and stakeholder engagement across

Qualifications

• Minimum seven years of progressive experience in the pharmaceutical or biotechnology industry, preferably in specialty care, oncology or hematology.
• Proven track record of delivering tangible commercial results, identifying growth opportunities and managing complex brands or portfolios.
• Prior in‑field sales experience, leading commercial teams and working across Marketing, Medical Affairs and Market Access is strongly preferred.

Responsibilities

• Own the commercial performance of the Hematology portfolio, delivering agreed sales, demand, market-share, margin and Brand KPI objectives.
• Define and communicate a compelling portfolio and brand vision, ensuring strategic choices are grounded in patient needs, market dynamics, scientific developments, competitive positioning and affiliate priorities.
• Act as end-to-end guardian of the brands, ensuring consistency between strategy, value proposition, customer experience, field execution and approved brand narrative.
• Lead marketing inputs to the Strategic Brand Plan, consolidate the one-year Tactical Brand Plan and coordinate the Long-Range Plan, converting strategy into clear priorities, milestones, owners and measures of success.
• Continuously sense, size and prioritize growth opportunities across indications, patient segments, treatment lines, geographies, channels and priority accounts.
• Build a deep understanding of the hematology landscape, including epidemiology, diagnosis and referral pathways, treatment algorithms, biomarker/testing requirements, institutional protocols, access barriers, competitive dynamics and evolving standards of care.
• Use market research, field insights, account plans, patient-journey analysis and performance data to identify white spaces, anticipate market changes and recommend actions that can accelerate diagnosis, appropriate treatment and brand growth.
• Develop robust business cases for growth initiatives, assessing strategic fit, expected impact, required investment, risks, dependencies and return on investment.
• Lead, inspire and develop a high-performing team of five Field Sales Representatives and marketing specialist creating a culture of accountability, collaboration, curiosity, inclusion and execution excellence.
• Set clear territory objectives, sales targets, performance expectations and priorities; conduct regular field coaching, business reviews and performance conversations that translate strategy into observable behaviors and results.
• Build team capability in hematology, scientific communication, account and stakeholder planning, customer engagement, market analysis, omnichannel execution and opportunity identification.
• Identify individual strengths and development needs, establish actionable development plans, recognize performance, address gaps promptly and build succession and talent pipelines.
• Partner with Business Excellence/SFE to optimize territories, targeting, call plans, incentive schemes and sales-force KPIs.
• Ensure disciplined execution of territory and account plans for priority institutions, with clear objectives, barriers, stakeholders, actions, owners, timelines and KPIs.
• Coach the team to build trusted, professional relationships with hematology stakeholders and deliver relevant, personalized and compliant customer interactions using approved materials and channels.
• Monitor the outcomes of regional engagement and account plans, removing execution barriers and feeding high-quality insights into brand planning and resource decisions.
• Ensure field strategies, materials, campaigns and customer programs are aligned with strategic brand objectives and effectively implemented across face-to-face and digital channels.
• Lead the Brand Team and coordinate multidisciplinary In-Field Teams, aligning Commercial, Medical, Market Access, Patient Services and other functions around shared priorities and integrated account execution.
• Build and maintain appropriate relationships with KOLs, healthcare professionals, institutions, scientific societies and other relevant stakeholders to understand needs and strengthen the quality of strategy and execution.
• Ensure timely, accurate and actionable market‑intelligence flow between the field, Brand Team, leadership and relevant functions.
• Guide the design and implementation of innovative marketing tactics, traditional and non‑traditional partnerships, multi‑stakeholder initiatives and omnichannel customer experiences that address validated needs and advance brand objectives.
• Create an environment where the team tests new ideas responsibly, measures impact, learns quickly and scales successful practices.
• Champion patient centricity by embedding the patient journey and unmet needs into commercial choices, while maintaining appropriate functional boundaries.
• Lead demand forecasting, scenario planning and performance monitoring; identify variances early and implement corrective actions.
• Plan and manage the commercial budget and P&L inputs, prioritizing investments according to strategic value, customer impact and expected ROI.
• Partner with Finance and Supply Chain to align demand assumptions, inventory considerations and business risks, supporting continuity and responsible resource utilization.
• Maintain a clear performance dashboard covering sales, demand, market share, execution, customer engagement, account progress, capability and financial KPIs.
• Ensure compliant planning and execution of sponsorships, professional service agreements, events, content approval and customer‑facing activities.
• Operate and ensure the team operates in accordance with applicable laws, industry codes, pharmacovigilance requirements, privacy standards, company policies, Ethics & Compliance requirements and the Code of Business Conduct.
• Role‑model company leadership behaviors, sound judgment and speaking‑up culture; protect patient interests, data integrity and company reputation in every decision.

Skills

Leadership

Strategic thinking

Commercial acumen

Forecasting

English proficiency

Education

Bachelor’s degree in Life Sciences, Health Sciences, Business Administration, Marketing or related field

Advanced degree or formal qualification in business, marketing or healthcare

Job description

AbbVie Inc. in Colombia seeks a Commercial Manager to lead the Hematology portfolio, guiding strategy, forecast accuracy and end-to-end execution.

You will lead a five-person field sales team and coordinate Brand, Medical, Market Access and other functions to drive growth and improve patient outcomes. The role requires strong leadership, strategic and financial acumen, and deep knowledge of hematology, with responsibility for KPI delivery, budget planning and stakeholder engagement across