Head of Social Media & Content

Holafly; Colombia; A distancia; COP 155.945.000 - 233.919.000; Jornada completa

Descripción de la vacante

A dynamic travel-tech firm in Colombia seeks a Senior Social Media Manager to lead the global social media and organic content strategy. This role demands over 5 years of experience in content management, expertise in influencer marketing, and fluency in English. You will drive community growth and coordinate impactful content production across various platforms, contributing to the company's brand awareness. Competitive salary offered.

Formación

• 5+ years leading content and social media in consumer-facing brands.
• Experience managing creative and content teams.
• Deep knowledge of algorithms, formats, and best practices on IG, TikTok, YouTube, and LinkedIn.
• Strategic mindset and strong brand vision.
• Fluent English (required).

Responsabilidades

• Design and execute the social media strategy aligned with brand and growth objectives.
• Lead the multi-channel editorial calendar and coordinate always-on and seasonal campaigns.
• Oversee content creation (text, image, video) in collaboration with the creative and production teams.
• Manage community managers, content creators, and external agencies.
• Plan and execute influencer marketing campaigns, identifying creators and managing end-to-end collaborations.
• Monitor KPIs related to growth, engagement, and awareness.
• Work closely with PR, Influencer, and Paid Media teams to amplify key messages.
• Identify trends, cultural opportunities, and emerging content formats.

Conocimientos

Content management

Social media strategy

Influencer marketing

Community management

Descripción del empleo

We’re looking for a senior profile to lead our global social media and organic content strategy. This person will be responsible for scaling the brand’s digital presence, defining its tone and narrative across key platforms (Instagram, TikTok, LinkedIn, YouTube, Reddit, etc.), driving community growth, managing influencer marketing actions and campaigns, and coordinating the production of relevant content, from editorial campaigns to video formats and series.

This role reports directly to the Brand Director, and their work will directly contribute to Holafly’s brand awareness and reputation as a disruptive scale-up in the eSIM and travel-tech industries.

Key Responsibilities

• Design and execute the social media strategy aligned with brand and growth objectives.
• Lead the multi-channel editorial calendar and coordinate always-on and seasonal campaigns.
• Oversee content creation (text, image, video) in collaboration with the creative and production teams.
• Manage community managers, content creators, and external agencies.
• Plan and execute influencer marketing campaigns, identifying creators and managing end-to-end collaborations.
• Monitor KPIs related to growth, engagement, and awareness.
• Work closely with PR, Influencer, and Paid Media teams to amplify key messages.
• Identify trends, cultural opportunities, and emerging content formats.

Requirements

• 5+ years leading content and social media in consumer-facing brands.
• Experience managing creative and content teams.
• Deep knowledge of algorithms, formats, and best practices on IG, TikTok, YouTube, and LinkedIn.
• Strategic mindset and strong brand vision.
• Fluent English (required).