Head of Art

Publicis Groupe; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá seeks a seasoned Head of Art to shape creative strategy and ensure brand storytelling across campaigns. You will lead enterprise and segment alignment, translating briefs into high-impact work from concept through release.

Collaborate with executive teams and creative leads, mentor a large multidisciplinary team, and drive innovative processes to elevate deliverables while aligning with business goals.

Qualifications

• 15+ years of experience in creative direction or digital content leadership.
• Proven leadership of large, distributed creative teams.
• Strong background in digital and integrated channels.
• Deep understanding of creative strategy, brand stewardship, UX/UI, and storytelling.
• Ability to partner with senior stakeholders and Onshore leadership.
• Strong leadership, communication, and decision-making with a people-first mindset.
• Balance creative vision with operational demands in a multi-brand environment.

Responsibilities

• Lead content strategy for small and large-scale projects across digital and brand design.
• Collaborate with cross-functional teams to align content with the creative vision.
• Direct all phases of creative work from concept to production.
• Mentor and grow the creative team, promoting collaboration and innovation.
• Stay updated on trends and advancements in digital platforms.
• Sell ideas through compelling presentations and client-facing materials.
• Drive governance and disciplined delivery across multiple brands.

Skills

Creative leadership

Team management

Stakeholder management

Digital channels

UX/UI principles

Storytelling

Communication

Decision-making

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

The Head of Art Serves as the senior steward of the relationship and the brand. Owns creative strategy, enterprise and segment alignment, and creative quality across ECS-created marketing assets, ensuring work is on brand, channel appropriate, and aligned to business priorities (content produced according to a centralized content strategy, governance, and workflow).

Leads creative teams and partners closely with Account leadership to translate briefs into clear creative direction and exceptional outcomes. Accountable for integrated execution across channels and disciplines, from concept through release, while maintaining consistency, innovation, and impact.

Partners with the team to advance enterprise initiatives and guide work through key approval and governance forums. Leads and develops creative leadership and teams, drives creative excellence, and ensures disciplined delivery, performance, and compliance.

The Head of Art is passionate about developing creative concepts represented by visually stunning designs and storytelling that create exceptional brand experiences. They thrive in collaborative environments as part of their role in ideas development. Superior art direction and copywriting criteria, managing complex projects, and creative thinking are essential. Responsibilities include overseeing all phases of the creative process, leading multiple brands work, inspiring and mentoring creative teams, and leader for innovative processes to enhance the quality of deliverables.

Collaborating closely with creative leads, executive teams, account lead, clients and different internal and external stakeholders they will play an important role in driving business growth through powerful visuals and impactful messaging. Their mentorship will inspire and elevate the entire creative team.

Responsibilities

• Spearheading and managing content strategy for both small and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Working closely with cross-functional teams to ensure alignment of the content and marketing strategies with the creative vision for enhanced user experience and impactful marketing communication
• Directing all phases of creative work from concept through production, executing all stages from the articulation of the idea to the visual of the final pieces. Directing brainstorms and ensuring a collaborative working environment to promote new, innovative ideas, and knowledge sharing
• Growing the creative ideation skill on the team by looking for training, inspiration, and opportunities where they can team up with onshore teams as if they were one team
• Being updated on the latest trends, products, and improvements in the digital platforms
• Ability to sell ideas by mastering presentation materials and speech
• Keeps up to date on the latest trends, products, and improvements in digital platforms, promoting the evolution of the team to offer new capabilities

Team Leadership & People Management

• Managing, leading and mentor a large multidisciplinary team of creatives, inspiring and motivating them to develop superior creative ideas with impacting outcomes for the different campaigns and brands
• Build a strong creative culture focused on collaboration, accountability, growth, and continuous improvement.
• Oversee performance management, career development, mentorship, and succession planning for creative talent.

Qualifications

Required Experience & Qualifications

• 15+ years of experience and +5 in creative direction, design, or digital content leadership within agency or large-scale brand environments.
• Proven experience leading large, distributed creative teams across multiple disciplines.
• Strong background across digital and integrated channels, including social, CRM, content, OLA, and web platforms.
• Deep understanding of creative strategy, brand stewardship, UX/UI principles, and storytelling.
• Demonstrated ability to partner with senior stakeholders and Onshore leadership in complex, matrixed organizations.
• Strong leadership, communication, and decision-making skills with a people-first mindset.
• Ability to balance creative vision, operational demands, and business priorities in a fast-paced, multi-brand environment.