FinServ Partnerships Lead – LATAM Growth & Strategy

TikTok; Puerto Bogotá; Sur place; COP 286 451 000 - 477 418 000; Plein temps

Résumé du poste

TikTok is seeking a Business Partnerships Manager, Financial Services for Colombia (GBS) to drive revenue and growth for FinServ advertisers across LATAM, with a focus on building strategic account plans and delivering measurable media outcomes.

You will diagnose performance, develop scalable playbooks, and coordinate with internal teams to boost product adoption, measurement improvements, and cross-functional alignment in a dynamic market.

Qualifications

• Minimum 4+ years in digital advertising, performance marketing, media partnerships, consulting, fintech growth, banking partnerships, or account management.
• Exposure to financial-services advertisers, ideally across fintech, banking, credit, payments, wallets, investment, insurance, or lending; strong candidates from adjacent regulated or performance-driven verticals will also be considered.
• Hands-on experience managing client accounts, quarterly business reviews, planning cycles, and multi-stakeholder relationships, with support on the most senior-level conversations.
• Solid understanding of app marketing and web/lead-generation funnels, including event strategy, conversion quality, measurement limitations, and creative-performance dynamics.
• Proficient in English and Spanish to communicate with external stakeholders in LATAM.

Responsabilités

• Account Growth and Execution- Manage and grow a defined portfolio of Colombia, Argentina, Peru, Chile FinServ advertisers, with a focus on revenue delivery, forecast accuracy, and strong day-to-day client relationships.
• Execute account plans that connect client business priorities to measurable media outcomes, including user acquisition, funded accounts, loan applications, card acquisition, deposits, app activation, qualified leads, and brand consideration.
• Identify share-of-wallet opportunities in assigned accounts and support entry strategies for accounts where platform adoption is still early.
• Help close quarterly forecast gaps through account-level actions, including upsell opportunities, incentive plans, creative actions, measurement fixes, and partner-product adoption.

Description du poste

TikTok is seeking a Business Partnerships Manager, Financial Services for Colombia (GBS) to drive revenue and growth for FinServ advertisers across LATAM, with a focus on building strategic account plans and delivering measurable media outcomes.

You will diagnose performance, develop scalable playbooks, and coordinate with internal teams to boost product adoption, measurement improvements, and cross-functional alignment in a dynamic market.