E-commerce Head of Marketing (Remote)

MPR Tools & Equipment; Colombia; Remote; COP 71,040,000 - 124,320,000; Full time

Benefits offered by this job

100% Remote

Flexible 40-hour week

Paid overtime

Stable long-term opportunity

Global team support

Job summary

MPR Tools & Equipment is seeking an E-commerce Marketing Director to lead a skilled marketing team and own key projects for our remote operation serving mechanics in the US and Canada.

You will oversee paid ads, SEO, email, conversion optimization, pricing, and product data while driving strategy, budget, and brand voice across channels. 100% remote, flexible schedule, and growth opportunities await.

Qualifications

• 5+ years of experience in digital marketing.
• Hands-on experience in at least 4 areas: PPC, SEO/GEO, email marketing, social media, CRO, pricing, or product data.
• At least 2 years leading a team.
• Strong leadership skills with a track record of accountability.
• Clear results with numbers (traffic, leads, sales, or revenue growth).
• Strong data skills and the ability to turn reports into decisions.
• Comfortable working remotely and independently.
• Strong English, written and spoken.

Responsibilities

• Lead the marketing team, set direction, and translate strategy into monthly goals.
• Directly manage 2–3 team members and coordinate with contractors.
• Own key marketing projects hands-on and delegate as needed.
• Run weekly marketing meetings and track results on a weekly scorecard.
• Set quarterly Rocks for each area and follow up on them.
• Build the marketing strategy and manage the budget.
• Own the brand voice and maintain consistency across channels.
• Manage priorities, workloads, and deadlines across all areas.
• Hold areas accountable with clear targets and reviews.
• Review performance in paid ads, email, SEO/GEO, landing pages, and social media.
• Build simple, clear marketing reports for leadership.
• Identify gaps in processes and streamline for the team.

Skills

Digital marketing

Leadership

Team management

Data analysis

English

PPC

SEO/GEO

Job description

We are looking for an E-commerce Marketing Director (Head of Marketing) to lead our whole marketing department. You will work with a team of skilled specialists who already run their own areas: pricing, private label, paid ads, social media, SEO/GEO, email marketing, conversion rate optimization, and product data. You will also have hands‑on ownership of key marketing projects.

Monthly Rate: $2,000 to 3,500 USD/month (based experience and qualifications).

Performance Bonus: Paid based on results and goals reached.

Paid Time Off: 10 days per year.

Please note: The monthly rate does not include statutory benefits. As an independent contractor, you'll be responsible for your own statutory contributions (e.g., health, pension, severance) in accordance with your local regulations.

What You’ll Do

• Lead the marketing team, set a clear direction, and turn strategy into monthly goals.
• Directly manage 2 to 3 team members and coordinate with independent contractors in each area.
• Own key marketing projects hands‑on, delegating tasks to the team where needed.
• Run the weekly marketing meeting and track results on a weekly scorecard.
• Set quarterly goals (Rocks) for each marketing area and follow up on them.
• Build the marketing strategy and manage the budget.
• Own the brand voice and keep it clear and consistent across all channels and content.
• Manage priorities, workloads, and deadlines across all marketing areas.
• Hold each area accountable for results, with clear targets and regular check‑ins.
• Review performance in paid ads, email, SEO/GEO, landing pages, and social media, and find ways to improve results.
• Build simple, clear marketing reports for leadership.
• Find gaps in our processes and make them faster and easier for the team.

What We’re Looking For

What You Need

• 5+ years of experience in digital marketing.
• Hands‑on experience in at least 4 of these areas: PPC, SEO/GEO, email marketing, social media, conversion rate optimization, pricing, or product data.
• At least 2 years leading a team.
• Strong leadership skills, with a track record of keeping a team organized and accountable.
• Clear results you can show with numbers (traffic, leads, sales, or revenue growth).
• Strong with data: you can read reports and turn them into decisions.
• Comfortable working remotely and independently.
• Strong English, written and spoken.

Bonus Points

• Experience working in a company that runs on EOS (Entrepreneurial Operating System).
• Experience with Google, Facebook, or Bing Ads strategy and budgets
• Experience with Klaviyo flows, campaigns, list growth, or reviews/referrals programs
• Experience with conversion rate optimization or website improvement projects
• Experience with pricing strategy or private label products
• Experience with product data or catalog improvement projects
• Knowledge of SEO/GEO content, such as collection pages and keyword research

Why You’ll Love Working With Us

• 100% Remote.
• Flexible 40-hour week: Set your own schedule and find the rhythm that fits your life.
• Paid overtime: Your extra time and effort are always recognized and rewarded.
• Stable, long-term opportunity: We value consistency, growth, and work-life balance.
• Supportive global team: Collaborate with colleagues across Colombia, Philippines, India, Argentina, and Panama.
• Exciting niche: We specialize in tools for mechanics across Canada and the U.S. (Don’t worry, we’ll teach you everything you need to know!)

We’re an e-commerce company dedicated to making professional-grade tools accessible to mechanics across the U.S. and Canada. Our brand runs on authentic storytelling, smart marketing, and a tight-knit team of talented remote professionals who love what they do.