Digital Marketing Manager

Ideaware; Colombia; A distancia; COP 156.225.000 - 273.395.000; Jornada completa

Descripción de la vacante

A US-based technology company is seeking a Digital Marketing Manager to develop and execute multi-channel marketing strategies. Responsibilities include managing PPC campaigns, optimizing SEO, and overseeing social media presence. The ideal candidate has 5+ years of experience and a strong understanding of digital channels. This full-time role offers opportunities to work with a dynamic international team in Colombia.

Formación

• 5+ years of hands-on experience in digital marketing.
• Proven expertise in PPC, SEO, and social media marketing.
• Strong understanding of analytics and reporting.

Responsabilidades

• Plan, execute, and optimize paid search campaigns.
• Improve organic rankings through SEO.
• Manage social presence across platforms.

Conocimientos

PPC management

SEO expertise

Social media marketing

Google Analytics

Project management

Herramientas

Google Ads

Meta Business Suite

Marketing automation tools

Descripción del empleo

Join an amazing US-based company as their Digital Marketing Manager, developing and executing multi-channel marketing strategies — from managing PPC campaigns and optimizing SEO to leading the social media presence, overseeing content marketing, and coordinating direct mail (postcard) campaigns.

If you thrive in a fast-paced environment, have a deep understanding of digital channels, and are passionate about delivering measurable results, this full-time role with a dynamic international team is made for you.

Responsibilities

• PPC Campaign Management: Plan, execute, and optimize paid search campaigns (Google Ads, Meta, etc.) to maximize ROI.
• SEO Strategy & Execution: Improve organic rankings through keyword research, on-page/off-page optimization, and technical SEO.
• Social Media Management: Manage and grow social presence across platforms (Facebook, Instagram, LinkedIn, etc.), including content planning, publishing, and engagement.
• Content Marketing: Collaborate on blog posts, email campaigns, landing pages, and marketing collateral to drive engagement and conversions.
• Direct Mail/Postcard Campaigns: Manage recurring postcard mailers' production, scheduling, and performance tracking.
• Analytics & Reporting: Monitor performance across all channels, analyze results, and present actionable insights for continuous improvement.
• Collaboration: Work closely with internal teams (design, sales, product) and external vendors/agencies when needed.

Qualifications

• 5+ years of hands-on experience in digital marketing.
• Proven expertise in PPC, SEO, and social media marketing.
• Strong understanding of Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.
• Experience with content strategy and writing/editing for digital platforms.
• Familiarity with direct mail marketing is a plus.
• Excellent communication, project management, and organizational skills.
• Self-starter with the ability to manage multiple campaigns and priorities.
• English: B2 or above.

We are an equal opportunities employer and welcome applications from all qualified candidates.